Marketing Coordinator

In this role as Marketing Coordinator, you will work with a cross-functional team to plan and execute digital marketing strategies, content creation, and audience engagement across various platforms. You have a strong understanding of social media, email marketing, and content strategy and know how to drive engagement and positive outcomes. You have experience managing email marketing campaigns, blogs, and social media accounts, and are familiar with B2B marketing best practices. You stay up to date on the ever-changing digital landscape and use data-driven insights to improve marketing performance.

Social Media Marketing:
• Create, manage and schedule posts across social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.).
• Engage with the audience by responding to comments, messages, and mentions.
• Monitor trends and suggest creative ways to increase brand awareness.
• Assist in the creation of graphics, videos, and other visual content.
• Conduct interviews with subject matter experts for social media content.
• Travel onsite to film social media content.

Email Marketing:
• Assist in building and sending email campaigns using HubSpot.
• Segment email lists and personalize content to improve engagement.
• Perform QA on each email before it is sent.
• Track and analyze email campaign performance (open rates, click-through rates, conversions).

General Marketing Support:
• Assist in creating marketing reports and analyzing campaign performance.
• Help organize and coordinate marketing projects, events, and campaigns.
• Conduct market research and competitor analysis.
• Maintain and update marketing assets, templates, and documentation.

You’re our ideal candidate if you are…

· Intellectually curious and analytical You have a good balance of business, technology, and market knowledge and can quickly analyze a situation and ask the right questions.
· Goal oriented and tenacious You’re self-motivated and structured in how you tackle and bring projects to a close. You enjoy the challenge of figuring out creative solutions to problems.
· A good communicator and collaborator You’re proactive and clear in your communications to a variety of audiences. You’re a team player who appreciates collaborating with a variety of functions with different perspectives. You enjoy “bringing it all together”.
· A multitasker You can prioritize activities and deliverables, manage multiple projects effectively and drive them to completion with a focus on producing measurable results.
· Able to deal with ambiguity You can be flexible and agile to adjust plans and strategy and apply new learning.
· A big picture thinker You can think strategically about a portfolio of solutions and contribute to broader product and go to market strategy for a product family.

· Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
· 0-2 years of experience in a marketing, social media, or content creation role (internships and coursework count).
· Strong written and verbal communication skills.
· Familiarity with digital marketing tools, including email marketing platforms and social media scheduling tools.
· Proficiency in Microsoft Office (Docs, Sheets, Slides).
· Experience with Canva or other design tools is a plus.
· Highly organized, detail-oriented, and able to manage multiple projects simultaneously.

Preferred Experience:

· Experience with Canva or other design tools is a plus.

This job description is not an exclusive or exhaustive list of all job functions that a workforce member in this position may be asked to perform. Duties and responsibilities can be changed, expanded, reduced, or delegated by management to meet the business needs of the company.