What are the responsibilities and job description for the Director of Marketing and Communications position at EAM-Mosca Corporation?
Position: Director of Marketing and Communications
Reports to: EVP and Chief Commercial Officer
Status: Full-time, Salaried with Direct Reports
EAM-Mosca Corp, a dynamic innovation driven market leader in the area of end of line packaging automation is seeking to hire a Director of Marketing and Communications.
Job Summary
The Director of Marketing and Communications develops a comprehensive regional marketing and communications strategy and oversees the implementation and overall success of Marketing campaigns, events and brand identity.
Role and Responsibilities
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Reports to: EVP and Chief Commercial Officer
Status: Full-time, Salaried with Direct Reports
EAM-Mosca Corp, a dynamic innovation driven market leader in the area of end of line packaging automation is seeking to hire a Director of Marketing and Communications.
Job Summary
The Director of Marketing and Communications develops a comprehensive regional marketing and communications strategy and oversees the implementation and overall success of Marketing campaigns, events and brand identity.
Role and Responsibilities
- Conceptualizing and implementing the marketing strategy & plan in alignment with business objectives
- Designing, planning, and executing effective marketing campaigns in line with the marketing strategy, and establishing metrics to measure campaign effectiveness and ROI
- Building a high-performing marketing team and ensuring effective coordination with other departments to align marketing efforts with overall business activities
- Sourcing and managing agencies for key marketing functions, such as PR, advertising, media, social, and digital, to leverage specialized expertise and amplify marketing efforts
- Identifies new markets and target audiences
- Managing the Lead Generation Process and Execution as well as the measurement of effectiveness of Lead Generation Funnels.
- Creating content strategies based on business objectives, category focus, and audience segments across all marketing channels, including online, offline, and social platforms
- Works with executives to identify areas of growth
- Managing and reviewing the marketing budget to allocate resources effectively and ensure optimal ROI on marketing investments
- Oversees the development of marketing materials
- Helps develop a business’s brand identity
- Staying updated on market trends and competitor strategies, conducting market research, and gathering insights to inform marketing decisions and stay ahead in the industry
- Establish and drive a multi-channel communications strategy.
- Manage media relations and develop contacts with media members, influencers, and community leaders.
- Manage presence at industry events, trade shows, and conferences
- Bachelor’s degree in Marketing or related field; Advanced degree with Marketing Concentration a plus
- A minimum of 5 years’ experience in management of a corporate Marketing Department with direct reports.
- Proven ability to develop Marketing Strategy including Brand Identity, Advertising Strategy, Media Buying, Campaign Management and Social Media Strategy.
- Demonstrated experience in Market Research and Data and Competitive Analysis
- Experience in Event Management, Planning and Budgeting.
- Familiarity with Copywriting, Content Creation, SEO and Storytelling
- Experience with Public Relations, Media Relations and Crisis Management a plus.
- Excellent written and oral communication skills; Comfortable with public speaking.
- Strong MS Office Skills; Experience with Salesforce a plus.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
