What are the responsibilities and job description for the Director, Product Marketing position at Earnest?

Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.

We build tools that help people feel in control of their financial future, including :

Private student loans - low rates, people-first service, and flexible payments.
Student loan refinancing - break free from high-interest rates or monthly payments.
Scholarships - access to thousands of scholarships to help students pay less.

Earnies are committed to helping students live their best lives, free from the stress of student debt. If you're as passionate as we are about our mission, read more below, and let's build something great together!

The Director, Product Marketing position will report to Chief Marketing Officer :

As the Director, Product Marketing you will :

Drive initiatives that differentiate Earnest's multi-product offerings and overall brand value.

Develop and implement best practices for integrated marketing campaigns across multiple channels.

Collaborate with Brand Creative to craft compelling value propositions that highlight Earnest's unique advantages.

Work with Product Research to understand customer journeys, intent triggers, and key product features.

Recruit, develop, and manage a high-performance team excelling in GTM, positioning, and user insights.

About You :

10 years of product marketing experience in multi-product organizations with a B2C focus.

Bachelor's Degree in Marketing, Business, or related field

Proven success in building and leading high-performing product marketing teams.

Strong analytical and strategic thinking skills to translate market insights into action.

Exceptional communication and influencing skills for cross-functional collaboration.

Deep understanding of consumer markets, industry trends, and emerging technologies.

Even Better :

Consumer fintech experience desired

Where :

This role will be based in the San Francisco Bay Area.

While you'll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!

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A little about our pay philosophy : We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary. The successful candidate's starting pay will also be determined based on job-related qualifications, internal compensation, and budget. This range may be modified in the future.

Pay Range

220,000-$249,000 USD

Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including :

Health, Dental, & Vision benefits plus savings plans

Mac computers work-from-home stipend to set up your home office

Monthly internet and phone reimbursement

Employee Stock Purchase Plan

Restricted Stock Units (RSUs)

401(k) plan to help you save for retirement plus a company match

Robust tuition reimbursement program

1,000 travel perk on each Earnie-versary to anywhere in the world

Competitive days of annual PTO

Competitive parental leave

What makes an "Earnie" culture :

Drivers - Drivers are satisfied by making things happen, not coming along for the ride. They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others.

Humility - Humble team players check their egos and consider the team's needs above their own. They are self-aware of their strengths and opportunities for improvement.

Growth Mindset - People with a growth mindset approach challenges and failures as learning opportunities. They seek feedback to improve, give feedback to others, and genuinely want to perform well.

At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.

Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.

Salary : $220,000 - $249,000

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