What are the responsibilities and job description for the Marketing Manager position at Earthborne, Inc.?
Join Our Growing Team
Who We Are
Earthborne Trucks and Equipment has proudly served Warrington, Philadelphia, and surrounding areas for over 49 years. Over time, we’ve become your sales, service and trucking go-to. We provide our customers with an extensive line of construction, forestry, snow removal, and landscaping equipment in counties throughout Pennsylvania. We also serve surrounding communities with our 24-hour towing and hauling services. Our new facility in Warrington includes a state-of-the-art service department, an expansive equipment showroom, and a well-stocked parts counter, serving customers with all makes and models of heavy equipment and heavy-duty trucks alike.
As a family owned and operated business from inception, we know the importance of setting a standard for our customers—who over the past 49 years have become a part of this family.
Here at Earthborne, our purpose is to build a partnership with our customers through our passion to solve their problems. A passion that creates an experience for our customers that exceeds their expectations. A reward that keeps our customers returning with repeat business. An experience that excites everyone on our team to show up every day where we feel like we are at play with purpose, rather than simply working to live.
We are seeking an experienced Marketing Manager with Call Center Experience to join our dynamic team and help us develop and execute integrated marketing campaigns that enhance customer engagement and support our customer service teams.
- Develop and implement marketing strategies that align with business goals and customer service objectives.
- Collaborate with the call center team to create marketing campaigns based on customer insights, feedback, and service data.
- Oversee the planning and execution of multi-channel marketing campaigns, including email, digital ads, social media, and direct marketing.
- Monitor and analyze marketing performance, focusing on key metrics such as customer engagement, conversion rates, and customer retention.
- Work closely with the customer service department to align marketing messages with customer interactions.
- Develop and maintain relationships with key internal stakeholders to ensure cohesive marketing and customer service efforts.
- Manage a team of marketing professionals, providing leadership, guidance, and mentorship.
- Conduct market research to identify trends, customer needs, and competitive strategies.
- Bachelor's degree in Marketing, Business, or related field.
- 5 years of experience in marketing, with at least 2 years in a call center environment or customer service-related role.
- Strong understanding of call center operations and how marketing strategies can enhance customer experience.
- Proven ability to manage and execute integrated marketing campaigns across multiple channels.
- Experience in data analysis and using insights to drive marketing decisions.
- Excellent communication, leadership, and project management skills.
- Proficiency in marketing automation tools, CRM systems, and data analytics platforms.
