What are the responsibilities and job description for the Director of Communications position at Earthwatch Institute?
Location: Remote with the option to work in our office in Newton, MA. When working remotely, employees are required to work from a private location over a secure network during times when handling sensitive personal information.
Hours: 40 hours per week. Schedule flexible outside core hours: 11 am to 3 pm, Mon-Fri, Eastern Time
Position Type: Full-time
Department: Communications
Report to: CEO
Direct Reports: Creative Director, Marketing Specialist
Salary: $ 95,217
About Earthwatch
Earthwatch is an international nonprofit organization that connects people with scientists to tackle critical environmental challenges to improve the health and sustainability of our planet. Since 1971, more than 200,000 participants have engaged in Earthwatch’s unique model of participatory science and community engagement.
By joining Earthwatch, you’ll be part of a team that pairs volunteers with researchers worldwide to safeguard critical habitats, conserve biodiversity, and support the sustainable use of natural resources—creating a lasting impact on global environmental sustainability.
Earthwatch is a remote first organization with 80% of our staff working fully remote.
Position Summary
Earthwatch is seeking an experienced, data driven Director of Communications to lead our efforts to drive brand awareness, engagement, expedition bookings, and donations. The Director is responsible for developing and implementing a marketing and communications strategy to advance Earthwatch’s global mission and expand its reach.
You will oversee a team responsible for the production and distribution of all communications collateral. This includes sales, marketing, and fundraising materials like the annual Expedition Guide, website content, video, e-newsletters, blogs and feature stories, and more.
As part of the management team, you will inform the future strategic direction of the organization. You will work closely with communications stakeholders across departments (e.g., Creative, Development, Sales, and Programs) to communicate Earthwatch’s mission and wide impact, while inspiring new audiences to get involved.
This role calls for a collaborative team builder who thrives in cross-departmental partnerships and is skilled at aligning diverse stakeholders around a cohesive communications strategy.
Essential Duties and Responsibilities
Communications & Marketing Strategy
Design and implement communications and marketing strategy to support and achieve key targets for expedition participant recruitment.
Develop digital marketing campaigns to raise brand awareness among new audiences while promoting sales goals.
Manage the creation of compelling content to share across marketing platforms, including website, e-newsletters, blogs, social media, video, and more.
Work in close partnership with the sales team to refine campaign communications and support conversion goals.
Ensure Earthwatch’s voice and brand is consistent across channels and campaigns both internally and externally.
Lead media relations and field all press inquiries.
Assess marketing analytics to support a data-driven strategy. Inform communications analytics needs for CRM software.
Work with the Sales, Communications, and Development departments to develop successful strategies and campaigns that attract new customers and donors and keep current customers and donors.
In partnership with the Creative Director, maintain Earthwatch’s “voice” and visual brand across communication channels.
Manage the Earthwatch website to include up to date information about our programs and opportunities for people to engage with the mission.
Identify and develop digital marketing and promotional opportunities both internally and externally through commercial and nonprofit sites.
Monitor competitors’ products, sales, and marketing activities.
Serves on Inventory Committee to select new research projects that align with Earthwatch business model and mission.
Administrative
Manage a variety of external consultants and partners to achieve communications goals, ensuring timely execution of agreed upon deliverables.
Develop, administer, and monitor departmental budget.
Serve as a member of Earthwatch leadership team to support high-level organizational and strategic decisions.
Utilize creative talents and resources to develop and improve existing workflows and protocols.
People Management
Directly supervise communications team members, and occasional consultants, to ensure that departmental goals are met. Establish and evaluate performance measures for staff and provide regular feedback, evaluations, and growth plans.
.
Qualifications
5–7 years of proven successful communications and marketing experience.
3 years of staff management experience.
Significant knowledge of and/or demonstrated experience developing digital marketing campaigns and strategies, including SEO, lead generation, social media, and PPC advertising.
Strategic content development skills, including experience writing copy for a range of digital platforms under tight deadlines.
Excellent interpersonal and communications skills (written and verbal).
Ability to operate as both a strategic leader and collaborative team player.
Experience using analytics to inform communications strategy.
Must embrace the mission, vision, and goals of Earthwatch and have a respect for the role of science in environmental challenges.
Ability to communicate and collaborate successfully with individuals and teams at all levels, internal and external.
Superior writing and editing skills, understanding of framing and tailoring a message for multiple audiences (public, donors, corporations, etc.).
Proven ability to develop and drive new initiatives, work collaboratively with groups across the organization, oversee projects to completion and measure results.
Experience incorporating inclusive communication practices to engage diverse internal and external audiences.
Professional proficiency in Office365, video conferencing software, email marketing platforms such as MailChimp, social media management tools, Google Analytics, and CRM databases.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Earthwatch, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still apply.
Company Benefits
401k retirement plan with 4% employer match.
Health insurance with health reimbursement, dental, and vision insurance and flexible spending accounts.
Employer paid life, short-term and long-term disability and accidental death & dismemberment insurance, employee assistance program.
Paid time off, paid holidays, paid parental leave.
Professional development opportunities including mentorship, internal and external training, and professional development funds.
Interested applicants should submit a resume and cover letter via the field below..
No phone calls please. Due to limited resources, we are only able to accept applicants who are already eligible to work in the United States.
Earthwatch is an equal opportunity employer. We are seeking individuals with diverse backgrounds and experiences who will contribute to a culture of collaboration, inclusion, and change-making. Opportunities are provided to all qualified candidates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, marital or parental status, national or regional origin, age, disability status, military or veteran status, or any other category protected by law.
Hours: 40 hours per week. Schedule flexible outside core hours: 11 am to 3 pm, Mon-Fri, Eastern Time
Position Type: Full-time
Department: Communications
Report to: CEO
Direct Reports: Creative Director, Marketing Specialist
Salary: $ 95,217
About Earthwatch
Earthwatch is an international nonprofit organization that connects people with scientists to tackle critical environmental challenges to improve the health and sustainability of our planet. Since 1971, more than 200,000 participants have engaged in Earthwatch’s unique model of participatory science and community engagement.
By joining Earthwatch, you’ll be part of a team that pairs volunteers with researchers worldwide to safeguard critical habitats, conserve biodiversity, and support the sustainable use of natural resources—creating a lasting impact on global environmental sustainability.
Earthwatch is a remote first organization with 80% of our staff working fully remote.
Position Summary
Earthwatch is seeking an experienced, data driven Director of Communications to lead our efforts to drive brand awareness, engagement, expedition bookings, and donations. The Director is responsible for developing and implementing a marketing and communications strategy to advance Earthwatch’s global mission and expand its reach.
You will oversee a team responsible for the production and distribution of all communications collateral. This includes sales, marketing, and fundraising materials like the annual Expedition Guide, website content, video, e-newsletters, blogs and feature stories, and more.
As part of the management team, you will inform the future strategic direction of the organization. You will work closely with communications stakeholders across departments (e.g., Creative, Development, Sales, and Programs) to communicate Earthwatch’s mission and wide impact, while inspiring new audiences to get involved.
This role calls for a collaborative team builder who thrives in cross-departmental partnerships and is skilled at aligning diverse stakeholders around a cohesive communications strategy.
Essential Duties and Responsibilities
Communications & Marketing Strategy
Design and implement communications and marketing strategy to support and achieve key targets for expedition participant recruitment.
Develop digital marketing campaigns to raise brand awareness among new audiences while promoting sales goals.
Manage the creation of compelling content to share across marketing platforms, including website, e-newsletters, blogs, social media, video, and more.
Work in close partnership with the sales team to refine campaign communications and support conversion goals.
Ensure Earthwatch’s voice and brand is consistent across channels and campaigns both internally and externally.
Lead media relations and field all press inquiries.
Assess marketing analytics to support a data-driven strategy. Inform communications analytics needs for CRM software.
Work with the Sales, Communications, and Development departments to develop successful strategies and campaigns that attract new customers and donors and keep current customers and donors.
In partnership with the Creative Director, maintain Earthwatch’s “voice” and visual brand across communication channels.
Manage the Earthwatch website to include up to date information about our programs and opportunities for people to engage with the mission.
Identify and develop digital marketing and promotional opportunities both internally and externally through commercial and nonprofit sites.
Monitor competitors’ products, sales, and marketing activities.
Serves on Inventory Committee to select new research projects that align with Earthwatch business model and mission.
Administrative
Manage a variety of external consultants and partners to achieve communications goals, ensuring timely execution of agreed upon deliverables.
Develop, administer, and monitor departmental budget.
Serve as a member of Earthwatch leadership team to support high-level organizational and strategic decisions.
Utilize creative talents and resources to develop and improve existing workflows and protocols.
People Management
Directly supervise communications team members, and occasional consultants, to ensure that departmental goals are met. Establish and evaluate performance measures for staff and provide regular feedback, evaluations, and growth plans.
.
Qualifications
5–7 years of proven successful communications and marketing experience.
3 years of staff management experience.
Significant knowledge of and/or demonstrated experience developing digital marketing campaigns and strategies, including SEO, lead generation, social media, and PPC advertising.
Strategic content development skills, including experience writing copy for a range of digital platforms under tight deadlines.
Excellent interpersonal and communications skills (written and verbal).
Ability to operate as both a strategic leader and collaborative team player.
Experience using analytics to inform communications strategy.
Must embrace the mission, vision, and goals of Earthwatch and have a respect for the role of science in environmental challenges.
Ability to communicate and collaborate successfully with individuals and teams at all levels, internal and external.
Superior writing and editing skills, understanding of framing and tailoring a message for multiple audiences (public, donors, corporations, etc.).
Proven ability to develop and drive new initiatives, work collaboratively with groups across the organization, oversee projects to completion and measure results.
Experience incorporating inclusive communication practices to engage diverse internal and external audiences.
Professional proficiency in Office365, video conferencing software, email marketing platforms such as MailChimp, social media management tools, Google Analytics, and CRM databases.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Earthwatch, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to still apply.
Company Benefits
401k retirement plan with 4% employer match.
Health insurance with health reimbursement, dental, and vision insurance and flexible spending accounts.
Employer paid life, short-term and long-term disability and accidental death & dismemberment insurance, employee assistance program.
Paid time off, paid holidays, paid parental leave.
Professional development opportunities including mentorship, internal and external training, and professional development funds.
Interested applicants should submit a resume and cover letter via the field below..
No phone calls please. Due to limited resources, we are only able to accept applicants who are already eligible to work in the United States.
Earthwatch is an equal opportunity employer. We are seeking individuals with diverse backgrounds and experiences who will contribute to a culture of collaboration, inclusion, and change-making. Opportunities are provided to all qualified candidates without regard to race, color, religion, sex, sexual orientation, gender identity or expression, marital or parental status, national or regional origin, age, disability status, military or veteran status, or any other category protected by law.
Salary : $95,217