Senior Digital Marketing Manager

Job Description

Job Description

Senior Digital Marketing Manager

About eAssist Dental Solutions :

At eAssist Dental Solutions, we empower dental practices by providing expert-driven, AI-powered dental billing solutions that maximize collections, streamline revenue cycle management, and allow dental teams to focus on patient care. As part of our continued growth, we’re seeking a Senior Manager, Digital Marketing to lead and elevate our digital marketing strategies, drive qualified leads, and strengthen our brand presence across digital channels.

Position Overview :

The Senior Manager, Digital Marketing will be responsible for developing and executing data-driven strategies that drive B2B lead generation, brand awareness, and customer engagement. This role requires a strategic thinker with hands-on experience in building an omni-channel digital marketing funnel, conversion strategies, and tech stack management. The ideal candidate is a results-oriented leader with strong technical expertise, creativity, and a passion for optimizing digital performance.

Key Responsibilities :

Digital Campaign Management :

Execute and manage multi-channel digital marketing campaigns, including paid search (Google Ads), paid social (Meta,), email marketing, and display ads.

Manage paid media buying on key platforms (Google Ads, Meta), including budget allocation, audience targeting, and performance tracking.

Develop and manage landing pages optimized for conversion, including implementing A / B testing and basic CRO strategies.

Collaborate with designers and content creators to develop ad copy, creative assets, and landing page content that align with brand guidelines.

Implement and optimize lead generation funnels, CTAs, and forms to improve user experience and drive conversions.

Data-Driven Analysis & Reporting :

Use analytics tools (Google Analytics 4, Google Ads, HubSpot) to monitor KPIs, track campaign performance, and identify optimization opportunities.

Regularly report on key metrics such as website traffic, ad performance, lead generation, and conversion rates.

Conduct A / B testing and data analysis to inform decision-making and refine marketing strategies.

SEO / SEM & Content Optimization :

Apply basic SEO principles to improve website visibility and organic traffic.

Support SEM efforts by managing keywords, ad placements, and targeting strategies.

Ensure landing pages and content are optimized for both SEO and conversion.

Tech Stack Management :

Manage and maintain essential marketing tools, including Google Analytics, HubSpot, Google Ads, and social media platforms.

Collaborate with internal teams to ensure proper tracking, tagging, and data collection across

Qualifications :

Bachelor’s degree in Marketing, Business, Communications, or related field

5-7 years of digital marketing experience with a proven track record in building and running successful B2B lead generation programs.

Deep expertise in running core digital marketing channels, including email, paid search, paid social, on-site and more.

Strong analytical skills with hands-on experience directly in Google Analytics 4 (GA4),Google Ads, SEMrush, and other digital analytics platforms, as well as exporting data for deeper analysis in Excel and / or Google Sheets.

Expertise in building and running a digitally driven funnel, including copywriting, creative development, landing page design, conversion rate optimization, and A / B testing.

Proven experience managing a marketing tech stack and integrating tools for a cohesive workflow.

Deep understanding of marketing automation, including building and maintaining nurture campaigns.

Exceptional project management skills and ability to manage multiple priorities in a fast-paced environment.

Strong written and verbal communication skills with the ability to present data-driven insights to stakeholders.

Why Join eAssist?

Remote-first culture – Work from anywhere in the U.S.

Competitive salary performance-based bonuses

Opportunities for growth within a fast-growing company

Collaborative, supportive team culture

Health, dental, and vision benefits