What are the responsibilities and job description for the Digital Marketing Specialist position at East Coast Toyota?
Today is your lucky day!
A high volume, face paced Toyota dealer is looking for an individual that wants to join a winning team and take us to the next level with their marketing expertise. This is a newly created, in-house, position so you will have a unique opportunity to do amazing things your way. If you meet the requirements and want to work in an environment where you’ll enjoy coming to work this position is for you!
We are seeking a creative, data driven and analytical professional to perform the following tasks.
Plan and execute marketing strategies across multiple channels including digital, email, and social media.
· Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
· Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
· Regular analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
· Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
· Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
· Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
No Agencies Please
