Market Development Manager Animal Nutrition (US)

This position is a remote position, based in the US.

Refine and Manage Market strategies and activities that turn into profitable growth for assigned market segments with a cross-functional team. Translate those Market strategies into actionable market activation plans for the swine industry. Responsible for strategy execution in terms of market-facing activities to drive and maintain growth. Manages the animal nutrition growth synergy stage-gate project and other projects to completion and serves as industry marketing expert. Makes recommendations on potential growth initiatives in new and existing markets (based on market trend/insight and discovery). Explores new applications in existing markets. The role leads the cross-functional market activation efforts and ensures alignment between functions in an effort to maximize effective positioning of Eastman's additive solutions in the Animal Nutrition industry with focus on swine.

• Drives market assessment by collecting market, competition, application and technology insights and defines market gaps and growth opportunities
• Maintains Adressable market maps and existing offers through managing a cross functional team.
• Responsible for developing a pipeline of customer and prospect opportunities for the market segment plan together with sales and technical service
• Defines and drives the market activation plans per segment, including the strategy for activation, go-to market plan, measures and communication tools .
• Defines Value propositions for our offering. Develops EVE/ROI calculations to create understanding of value of Eastman offerings vs alternatives and give guidance on value pricing
• Refines segmentation and secures differentiated offers are developed and launched per each segment.
• As part of the market activation plan owns the definition and implementation of marketing campaigns, the comprehensive briefing of the communications team on planned campaigns and their successful execution
• with Marcom team
• Suggests discovery guides to gather market information (market sizes, application practices, customer needs...)
• Uses discovery outcomes to prioritize the underserved differentiated growth opportunities
• Joint Responsibility with sales leader for opportunity/leads management for all growth opportunities for the assigned swine segment(s).
• Working with sales on developing customer relationships and partnerships to execute growth opportunities, whether that be positioning of existing offers at customers, or new product/application development opportunities.
  

Education & Experience

• Education in Animal Science, Animal Nutrition or as Veterinarian is a plus
• MBA, Marketing degree OR proven marketing career experience required
• 3-5 years B2B experience in the Animal Nutrition Industry (ideally additives).
• Experience in executing marketing strategies or plans.
• Experience in quantified value proposition development and value pricing.

Competencies & Skills

• Strong marketing capabilities in a range of marketing excellence tools.
• Experience in building business/ cases.Experience in product launches and campaigns.
• Experience with Project management for stage-gate and non-stage gate projects.
• Excellent communication and influencing skills.

It's about growth and your long-term success. At Eastman, your career path can take many routes-each offering growth opportunities, competitive salary and benefits, and a globally growing work environment. Eastman fosters a culture of diversity steeped in teamwork and employee involvement, a place where dedicated individuals turn great ideas into materials that make a difference in everyday life. We support and encourage one another and believe that leveraging diversity in our thoughts and experiences allows us to excel in business.