What are the responsibilities and job description for the Lifecycle Marketing Manager - Member Benefits position at Eastridge?
Job Description
Job Description
Eastridge Workforce Solutions is a leading provider of workforce management solutions, committed to connecting skilled professionals with meaningful career opportunities. We are looking for a Lifecycle Marketing Manager – Member Benefits for a contract role .
Location : Cottonwood Heights, UT (Hybrid : Onsite Thursdays)
Job Summary :
As a Lifecycle Marketing Manager for the Member Business Unit, you will focus on driving growth, adoption, and awareness of Member Benefits, specifically membership acquisition. You will be responsible for developing and executing data-driven marketing strategies while collaborating across multiple teams to achieve business objectives. This role requires a blend of strategic thinking, creativity, and data analysis to optimize engagement and conversion.
Key Responsibilities :
- Develop and execute marketing initiatives to drive membership acquisition.
- Collaborate with cross-functional teams to align marketing with business and product objectives.
- Plan and execute lifecycle campaigns across multiple channels (email, push notifications, in-app messaging, and SMS).
- Manage an experimentation roadmap and optimize campaigns based on KPIs.
- Leverage automation and personalization to create high-performing, always-on campaigns.
- Track, report, and provide insights on campaign performance to leadership.
- Work with the data science team to define metrics and develop performance reporting frameworks.
Qualifications & Requirements :
Preferred Qualifications :
This position is ideal for a strategic, data-driven marketer with a passion for enhancing customer engagement through lifecycle marketing.
Eastridge Workforce Solutions is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please note that Eastridge is unable to provide visa sponsorship to applicants.
Certain clients require Eastridge to perform background checks and Eastridge will consider qualified applicants with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.
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