Sr. Marketing Manager

Eastridge Workforce Solutions is a premier provider of workforce management solutions dedicated to connecting talented professionals with impactful career opportunities. We are currently seeking a Senior Marketing Manager on behalf of a leading international pharmaceutical company. This role will serve as the primary liaison between Brand Marketing teams and Information Technology (IT) and play a pivotal role in developing strategic marketing content while leveraging various resources and vendors to implement innovative digital marketing programs.

Primary Responsibilities

Execute Portfolio Digital Marketing Strategy

• Support the development and execution of digital marketing solutions to enhance the HCP and patient experience.
• Utilize cutting-edge digital marketing optimization strategies for NME launches to ensure impactful omnichannel campaigns that drive belief and behavior change.
• Harness both internal and external innovations in traditional and non-traditional technologies aligned with brand priorities and strategy.
• Collaborate with Marketing teams to create and deploy content across digital platforms (e.g., web, SEO/SEM, CRM, email, social media, and digital advertising) to optimize user funnels and drive demand.
• Work with external partners to evaluate emerging technologies and integrated marketing trends, providing thought leadership and recommendations for adoption.
• Partner with Brand Marketing and agencies to develop and implement an effective digital influencer strategy.
• Manage digital marketing vendor relationships, timelines, workflows, and budgets, identifying opportunities for efficiency and synergy.
• Coordinate with cross-functional teams (Regulatory, Medical, Legal, Compliance) to ensure all digital initiatives meet legal, regulatory, and medical standards.

Evaluate Business Impact and Drive Optimization

• Conduct maturity assessments of digital platforms in partnership with vendors, recommending optimizations based on findings.
• Collaborate with IT to extract and analyze data, generate actionable insights, and propose optimizations to business partners.
• Partner with IT, Corporate Business Office, and Insights & Analytics to measure ROI on launched programs, including HCP-level initiatives.
• Monitor key performance trends and provide hypotheses and recommendations to address unexpected changes.

Drive Portfolio and Enterprise Impact

• Collaborate with brand leads to develop tailored digital omnichannel solutions that drive business goals.
• Leverage insights across brands to drive innovation, optimization, and establish best practices for digital marketing.
• Champion enterprise-wide digital marketing optimization initiatives based on empirical evidence from commercial campaigns.
• Share real-time actionable insights with cross-functional teams (e.g., IT, Insights & Analytics, Corporate Strategy) to enhance annual strategic planning processes.

Education and Required Skills

• Bachelor’s degree in business, science, engineering, or a related field.
• Minimum of 7 years’ experience in digital marketing strategy development and execution, including media channel and consumer marketing.
• At least 7 years of experience in pharmaceutical industry marketing or related roles with knowledge of brand management, professional promotion, patient education, and sales processes.
• Expertise in digital marketing channels, tools, and best practices.
• Oncology marketing experience, including product launch experience, is required.
• Strong collaboration, communication, and influencing skills.
• Proven project management abilities to manage competing priorities, vendors, and promotional budgets.
• Demonstrated ability to work independently, drive decision-making, and deliver high-quality results.
• Strategic thinking to support enterprise-level needs.

Travel and Location

• Remote work option available.
• Must reside in the East Coast time zone.
• Ability to travel (20%) for meetings, market research, and conferences.

If you're passionate about driving digital innovation in the pharmaceutical industry, this is your opportunity to make a significant impact. Apply today!

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Benefits: Use this link bit.ly/4cGUQSh to learn more about benefits available to Eastridge’s temporary employees. From time to time Eastridge’s clients may offer additional benefits to Eastridge employees while on assignment. Information about those benefits will be communicated when applicable.

Eastridge Workforce Solutions is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please note that Eastridge is unable to provide visa sponsorship to applicants.

Certain clients require Eastridge to perform background checks and Eastridge will consider qualified applicants with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.

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