What are the responsibilities and job description for the Marketing Lead - Yorkville position at Eataly Group?

Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to :

Make sure to apply with all the requested information, as laid out in the job overview below.

SHOP a selection of high-quality Italian, local and homemade products
LEARN through our classes and our team’s product knowledge

Job Description

JOB OVERVIEW

The Marketing Lead supports the execution of the marketing plans in the Toronto stores at the store level, Yorkville, Sherway Gardens and Don Mills. Not limited to events, education, community relations, and graphics. Reports directly to the Regional Marketing Operations Manager.

Working with Marketing Operations Manager to ensure the defined strategies and initiatives are correctly executed within the Toronto stores according to the agreed upon timelines, budgets and goals.

Ensures in-store communication is up to standards and follows the brand guidelines.

Utilizes the tools and systems provided to support signage production as needed and oversees in-store installations (signage, visual merchandising, etc).

Supports Digital Communications Lead to produce store-related social media content when needed, from copy to images (ie. Photoshoots).

Works with Digital Communications Lead to ensure marketing and events initiatives are properly promoted by providing needed details and content.

Collaborate to manage relationships with celebrity chefs, business partners, producers, and local organizations.

Works with the Events & Education and store teams to plan and execute in-store and off-site public events.

Support Events & Education team with execution of La Scuola consumer programming as needed.

Coordinates with in-store departments to organize demos with producers.

Performs other duties as required or assigned.

Qualifications

QUALIFICATIONS

Bachelor’s Degree in Business or Marketing preferred.

2 years of experience in marketing.

Event planning experience is considered an asset.

Experience in the food and beverage industry preferred.

Exceptional verbal and written communication skills and relationship-building skills.

Knowledge of and contacts in the Toronto food industry is considered an asset.

Excellent organizational, project management and time management skills.

Outstanding professional communication and editorial skills.

Advanced knowledge of Microsoft Office.

Knowledge of Eventbrite platform is considered an asset.

Job Requirements

Availability to work on multiple sites with a flexible schedule, often including evenings, weekends and holidays.

Ability to travel between Toronto locations – Yorkville, Sherway Gardens and Don Mills.

Additional Information

Benefits and Perks

Paid Time Off

RRSP

Free family meal daily

Discounts at Eataly

Classes on products and Italian cuisine

and more!

Eataly is committed to creating and maintaining a workplace that is free from harassment and discrimination under the Ontario Human Rights Code. The Company’s policy is not to discriminate against any applicant or employee on the basis of a prohibited ground enumerated by the Ontario Human Rights Code (e.g. race, colour, creed (religion), place of origin, sex (including pregnancy, gender identity), sexual orientation, age, family status, or disability). Eataly also prohibits harassment of applicants and employees based on any of these prohibited grounds. Eataly welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Please advise Human Resources if you require accommodation. Further, it is Eataly’s policy to comply with all applicable provincial and federal laws regarding background and criminal record checks in making hiring decisions.

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Marketing Lead - Yorkville

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