What are the responsibilities and job description for the Marketing Manager - Eataly Aventura (New Store Opening!) position at Eataly North America?
Job Description
Job Description
Company Description
Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to :
EAT authentic Italian food at our restaurants, cafés and to-go counters
SHOP a selection of high-quality Italian, local and homemade products
LEARN through our classes and our team’s product knowledge
Job Description
The Marketing Manager oversees the planning and execution of the marketing strategy at a single Eataly location including : public relations (PR), events, education, social media and graphics. Reports directly to the Director of Store Operations and reports functionally to the Director of Marketing, PR and Communication. Manages the in-store Marketing team.
Partners with senior leadership in the store to build and execute a comprehensive marketing strategy and budget designed to drive awareness, traffic and sales
Collaborates with the corporate marketing team to understand and define national marketing programs and develop related local marketing activities
Manages the Marketing team : hires, assigns, schedules, trains, motivates, submits payroll and evaluates
Collaborates interdepartmentally to plan and execute in-store, public and private events
Manages relationships with celebrity chefs, business partners, producers, local organizations, public entities
Protects Eataly’s brand and ensures marketing activities and promotions are properly communicated both internally and externally through graphics and PR content
Analyzes performance and reports progress to senior leadership on a weekly basis
Performs other duties as required or assigned
Qualifications
Bachelor’s Degree in Business or Marketing
4 years of experience in marketing, with prior managerial experience
Experience in the food and beverage industry, ideally in Italian cuisine
Knowledge of Italian cuisine and culture
Exceptional verbal and written communication skills and relationship-building skills
Excellent problem-solving and business management skills
Knowledge of and contacts in the food industry
Fluency in Italian language highly preferred
Job Requirements
Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
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