Social Media & Community Manager

Department: Brand Marketing

Employment Type: Full Time

Location: Miami - HQ

Compensation: $65,000 - $90,000 / year

Description

We’re looking for a strategic, creative, and community-driven Social Media & Community Manager to own and grow our brand presence across social platforms. This role is responsible for developing engaging content, fostering community engagement, driving social strategy, and leveraging influencer and UGC content to build brand love and awareness.

The ideal candidate is a trend-savvy storyteller with a passion for digital culture, audience insights, and community building. They should have a strong pulse on social trends, be highly organized, and able to balance both strategic planning and real-time execution.

To be considered for this role, please apply online and complete these additional steps:

• Complete a Predictive Index Behavioral Assessment here.
• Send an email to careers@eberjey.com and include the following:
• #1 - Please complete an audit of one of our social channels (e.g., Instagram, TikTok); share 1-3 areas of strength and 1-3 opportunities for improvement.
• #2 - Please share 2-3 examples of content you've created.
• #3 - Please share 1-3 examples of social accounts that you would consider to be strong or following "best practice" in terms of social content creation, strategy, and user engagement/community building.
• #4 - Please share 1-3 examples of influencers we should partner with and why.
  

What You'll Do

Social Media Strategy & Content Creation

• Develop and execute a social media content strategy across Instagram, TikTok, Pinterest, LinkedIn, and emerging platforms.
• Create and curate engaging, on-brand content (including static posts, videos, stories, and UGC).
• Own the social content calendar, ensuring alignment with key marketing moments, product launches, and cultural trends.
• Stay ahead of social trends, platform updates, and viral moments, adapting strategies accordingly.
• Identify emerging social media channel trends (content formats and subject matter), partnering with creative agencies and Graphic Designer to define and execute creative growth strategies.
• Assist with content shoots, advising on social deliverables and specs. Attend shoots as needed to ensure capture of relevant B level and social-specific content.
• Identify and source brand partners for social partnerships including but not limited to social giveaways and collaborated posts.
  
  

Community Engagement & Growth

• Actively engage with our community—respond to comments, DMs, and brand mentions to nurture relationships and build brand affinity.
• Develop and implement strategies to increase follower growth, engagement, and brand loyalty.
• Work with external agencies and independently to Identify and foster relationships with superfans, micro-influencers, and brand advocates to amplify brand presence.
  
  

Influencer & UGC Strategy

• Source, manage, and repurpose tags and user-generated content (UGC) to enhance authenticity and engagement for both organic and paid content.
• Collaborate with influencers, brand ambassadors, and partners to drive organic content and brand awareness.
• Track and analyze influencer/UGC performance to optimize future partnerships.
  
  

Analytics & Performance Optimization

• Track social performance metrics (engagement rates, follower growth, content reach, etc.) and optimize content strategy accordingly.
• Provide performance reports weekly, monthly, annually, and per campaign with key insights and recommendations.
• Leverage data to test creative, messaging, and content formats for continued improvement.
  
  

Cross-Functional Collaboration

• Work closely with brand marketing, PR, and creative teams to align social storytelling with broader marketing initiatives.
• Collaborate on campaigns, launches, and partnerships to ensure a cohesive digital experience.
• Manage asset development and organization for social content, establishing deliverables lists per marketing functions; responsible for managing feedback to agency partners, and supervising the adaptation of all assets.
• Ensure all content is distributed to the appropriate stakeholders, communicating rollout timelines and usage rights.
  
  

What You'll Need

• Bachelor's degree in Marketing, Communications, or a related field.
• 5 years of experience in social media management, digital marketing, or content creation.
• Proven experience in managing social media accounts, preferably for lifestyle, fashion, or global retail brands; or Tiktok and Meta.
• Strong track record of developing and implementing impactful social media strategies and “social creator driven” social campaigns.
• Understanding of brand voice with storytelling and copywriting skills for social media.
• Highly creative and trend-driven, with the ability to produce visually compelling, engaging content.
• Proficiency in social media analytics tools (Meta Business Suite, TikTok Analytics, Dash Hudson, Sprout Social, Later, etc.).
• Exceptional communication skills and a creative mindset to inspire innovative solutions.
• Understanding of data analytics and ability to use insights to refine strategies.
• Proven experience in community engagement, influencer partnerships, and UGC strategy.
• Strong organizational and project management skills—able to juggle multiple platforms and initiatives.
• Social native with a passion for building online communities and fostering brand love.
  
  

Eberjey Extras

• An inviting, energetic environment that embodies our female-founded, entrepreneurial mentality
• Seasoned industry leadership committed to your professional development in the fashion retail industry
• Competitive pay and benefits, and a generous employee discount