What are the responsibilities and job description for the Email Developer position at EBG?
EBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance.
EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.
EBG owns and operates one of the largest and most comprehensive employee savings programs in the country — serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.
EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.
Job Description
The Email Developer will be responsible for the coding, creation, execution, scheduling, and analysis of all email programs across multiple platforms and brands. In this role, they will collaborate with internal business partners to execute and scale email campaigns that are critical to driving growth. They will maintain an ongoing awareness of trends and best practices of email design and coding principles. In addition, the email developer will work closely with all members of the Marketing and Product teams in multiple offices to ensure seamless execution.
Duties and Responsibilities{{{{:}
000 per yearSalary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with
market data.Additional
InformationEBG offers outstanding employee benefits includ
EEO guidelines.
EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.
EBG owns and operates one of the largest and most comprehensive employee savings programs in the country — serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.
EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.
Job Description
The Email Developer will be responsible for the coding, creation, execution, scheduling, and analysis of all email programs across multiple platforms and brands. In this role, they will collaborate with internal business partners to execute and scale email campaigns that are critical to driving growth. They will maintain an ongoing awareness of trends and best practices of email design and coding principles. In addition, the email developer will work closely with all members of the Marketing and Product teams in multiple offices to ensure seamless execution.
Duties and Responsibilities{{{{:}
- }}}Develops complex and customized HTML/CSS code, including the following{{{
- {:}}}}Ability to code complex email templates from scratch, modify/update existing templates, and troubleshoot existing email code as ne
- eded. Provide technical guidance and expertise on how to make our emails more automated and personalized, through knowledge of advanced coding and scripting techni
- ques. Creates custom email templates using HTML, CSS, and liquid scripting to create clean, responsive, modular code that can connect and utilize data sources, logic, and segmentation to populate dynamic offers within email campaigns, be it stand-alone campaigns or automated experiences/jour
- neys. Develops customer experiences/journey flows utilizing logic, rules, and segmentation crit
- eria. Codes with “mobile-first” mindset and adheres industry best practices for email coding and develop
- ment. Manages end-to-end email production that supports our eCommerce business – includes coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.). This also includes, but is not limited to{{
- {{:}}}}Participating in the QA/QC process for all email campaigns, working with account managers, marketing leads, and developers to ensure all details, links, spelling, products, and content are
- correct. Coordinating with cross-functional account managers on campaign assets, reviews and ap
- provals. Collaborating with merchandising and marketing teams on campaign ca
- lendars. Leverages existing segments and create new custom segments for email deployment utilizing data within the email service provider/platforms. Partner with marketing & data analytics for additional custom segment creation that falls outside the scope of
- the ESP. Displays problem-solving skills to address and solve technical problems that arise as it relates to email campaigns and CRM p
- rojects. Mentors others on coding standards and performs code
- ficationsBachelor’s degree in digital marketing, computer science, web design or other relat
- ed area. 3 years of hands-on coding and email production experience within an enterprise level Marketing Automation platforms/Email Service Providers, such as Salesforce Marketing Cloud, Zeta Glob
- al, etc. Advanced expertise coding in HTML, CSS, and liquid scripting (or AMPscripting) for use in a variety of custom marketing ca
- mpaigns. Advanced knowledge in dynamic personalization & audience seg
- mentationUnderstands how to utilize ETL data files and data exchanges, such as JSON, APIs, within Marketing Automation Platfor
- ms/ESPs. Experience with project management tools (JIRA) required, as well as strong project management
- skills. Keep current on the latest email inbox changes, code standards, and industry st
- andards. Internally motivated, able to work proficiently in an independent and collaborative c
- apacity. Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced envi
- ronment. Excellent verbal and written skills, with proven ability to communicate complex ideas clearly and co
- ncisely. Technical/mathematical aptitude; excellent Excel
- skills. Knowledge of debugging techniques and usage of browser develo
- per toolsExperience in cross-device/browser/OS coding techniques for responsively designed
- ficationsExperience in retail, entertainment, sports and/or travel industry is
- preferredProficiency in Dreamweaver/Photosh
- op skillsExperience using Adobe Analytics, Google Analytics, and other marketing automation
- platformsUnderstanding of CAN-SPAM and email best
- practicesComprehensive knowledge of Microsoft applications (Word, PowerPoint, Excel &
000 per yearSalary will be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with
market data.Additional
InformationEBG offers outstanding employee benefits includ
- ing{{{{:}}}}Medical, Dent
- al & V
- ision401k MatchShort Term Disability, Long Term Disability
- (Company Paid)Company Paid Basic Li
- fe and AD&DAdditional Volu
- ntary Benefits Flexible Wo
- rk Arrangements3 Weeks of PTO
- 5 Personal DaysPaid Holiday Break from Christ
- mas to New Ye
- arPaid HolidaysFitness Reimbu
- rsement ProgramAnnua
- l Day of GivingShare in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savin
EEO guidelines.
Salary : $60,000 - $65,000
