What are the responsibilities and job description for the Senior Marketing Director position at EBIN NEW YORK?
Company Overview
EBIN NEW YORK is a renowned ethnic beauty brand that has been revolutionizing the industry since 2014. Our mission is to empower beauty enthusiasts with innovative, high-quality products that celebrate diversity and individual expression.
Job Description
We are seeking a dynamic and results-driven Senior Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase market share. This role requires a creative thinker with strong analytical skills and a deep understanding of the beauty industry.
Duties and Responsibilities
1. Strategy Development:
Qualifications
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5 years of experience in brand marketing, preferably within the beauty or consumer goods industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media, and e-commerce.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think creatively and strategically, with strong problem-solving skills.
• Proficient in marketing analytics tools and software.
Benefits
• Competitive salary and benefits package.
• Opportunity to work with a passionate and innovative team.
• Career growth and development opportunities.
• A dynamic and inclusive work environment.
Equal Employment Opportunity
EBIN NEW YORK is an equal employment opportunity employer that seeks to comply with all current federal, state, and local laws and regulations.
EBIN NEW YORK is a renowned ethnic beauty brand that has been revolutionizing the industry since 2014. Our mission is to empower beauty enthusiasts with innovative, high-quality products that celebrate diversity and individual expression.
Job Description
We are seeking a dynamic and results-driven Senior Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing comprehensive marketing strategies that enhance brand awareness, drive customer engagement, and increase market share. This role requires a creative thinker with strong analytical skills and a deep understanding of the beauty industry.
Duties and Responsibilities
1. Strategy Development:
- Develop and implement brand marketing strategies to achieve business objectives and growth targets.
- Conduct market research to identify trends, customer insights, and competitive landscape.
- Collaborate with cross-functional teams to align marketing strategies with product development and sales initiatives.
- Plan and execute multi-channel marketing campaigns, including digital, social media, print, and in-store promotions.
- Oversee the creation of compelling content, ensuring consistency in brand messaging and visual identity.
- Measure and analyze campaign performance, providing actionable insights and recommendations for optimization.
- Maintain and enhance the EBIN NEW YORK brand image and voice across all marketing channels.
- Develop brand guidelines and ensure adherence to brand standards.
- Manage relationships with influencers, partners, and brand ambassadors to amplify brand reach.
- Develop and manage the marketing budget, ensuring efficient allocation of resources.
- Monitor and report on marketing expenditures and ROI.
- Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.
- Provide guidance and support for professional development and performance improvement.
Qualifications
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5 years of experience in brand marketing, preferably within the beauty or consumer goods industry.
• Proven track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing, social media, and e-commerce.
• Excellent communication, presentation, and interpersonal skills.
• Ability to think creatively and strategically, with strong problem-solving skills.
• Proficient in marketing analytics tools and software.
Benefits
• Competitive salary and benefits package.
• Opportunity to work with a passionate and innovative team.
• Career growth and development opportunities.
• A dynamic and inclusive work environment.
Equal Employment Opportunity
EBIN NEW YORK is an equal employment opportunity employer that seeks to comply with all current federal, state, and local laws and regulations.
