Marketing Specialist

Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in marketing strategies and content creation, with a keen understanding of market trends and analytics.

This role requires creativity, analytical skills, and the ability to manage multiple projects effectively. As a Marketing Specialist, you will play a crucial role in enhancing our brand presence and driving customer engagement through various marketing channels.

Responsibilities

• Develop and execute comprehensive marketing strategies to promote products and services.
• Manage content marketing initiatives, including blog posts, social media updates, and email campaigns.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with product management teams to align marketing efforts with product launches.
• Oversee budgeting for marketing campaigns and ensure effective allocation of resources.
• Analyze campaign performance using analytics tools to measure success and optimize future efforts.
• Coordinate print advertising efforts, ensuring consistency across all platforms.
• Implement SEO best practices to enhance online visibility and drive organic traffic.
• Assist in lead generation and provide sales support and enablement as needed

Requirements

• Proven experience in marketing, with a focus on content marketing and analytics.
• Proficiency in Wix and various social media platforms for website management and content updates is a plus.
• Strong understanding of product management principles and market dynamics.
• Prior experience with ERP system(s) is a plus.
• Familiarity with budgeting processes related to marketing campaigns.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a team environment while managing individual tasks effectively.
• Knowledge of SEO techniques to improve search engine rankings is highly desirable.
• Experience with print advertising is a plus.
• Minimum 3 years experience in a similar role.
• Marketing or related degree is a plus.

Join us as we strive to elevate our brand through innovative marketing strategies!

This position is in-person in our offices in NW Houston.

Job Type: Full-time

Pay: $53,000.00 - $60,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off

Schedule:

• 8 hour shift

Ability to Commute:

• Houston, TX 77068 (Required)

Ability to Relocate:

• Houston, TX 77068: Relocate before starting work (Preferred)

Work Location: In person

Salary : $53,000 - $60,000