What are the responsibilities and job description for the Marketing Strategy Executive position at eCard Systems?
About eCard Systems
We specialize in delivering high-quality physical and digital gift card solutions that drive customer engagement and revenue growth for our clients. Our team consists of experts who collaborate closely with sales, product development, and leadership teams to achieve our marketing goals.
The Marketing Strategy Executive will play a key role in shaping our company's marketing vision and execution. This role requires expertise in digital marketing, content creation, campaign execution, and analytics-driven decision-making.
Job Description:
This position is responsible for developing and executing comprehensive marketing strategies aligned with company goals. The ideal candidate will have a proven track record in marketing strategy, digital campaigns, and lead generation. Strong experience in both print and digital design is also required.
Key Responsibilities:
- Oversight of brand identity, messaging, and positioning to ensure consistency across all marketing channels.
- Design and execute multi-channel marketing campaigns, including digital advertising, social media, content marketing, and traditional advertising.
- Track and report on marketing KPIs, including website traffic, lead generation, conversion rates, and customer acquisition costs.
Required Qualifications & Skills:
- Bachelor's degree in Marketing, Marketing Communications, or a related field.
- Over 5 years of B2B marketing experience, with a proven track record in marketing strategy, digital campaigns, and lead generation.
- Strong experience in both print and digital design.
- Familiarity with B2B sales, advertising, and marketing strategies.
