What are the responsibilities and job description for the Marketing Manager position at ECLARO?
Marketing ManagerJob Number : 24-03328Be at the forefront of innovation. ECLARO is looking for a Marketing Manager for our client in Washington, DC.ECLARO’s client is a prestigious research university. If you’re up to the challenge, then take a chance at this rewarding opportunity!Position Overview : As a Marketing Manager, will execute strategic marketing and promotional efforts, contribute to a variety of marketing tactics, and develop strong advisory partnerships with internal clients. The role will include writing and editing web, email, and SMS content, coordinating student and alumni stories, developing creative assets, and conducting market research. Will work closely with the CMO, Director of Marketing, faculty directors, program staff, and other members of the MarTech team to ensure effective and timely marketing initiatives.Responsibilities : Oversee day-to-day marketing activities for assigned programs : Manage content accuracy, internal review processes, and timely updates. Collaborate on drip campaigns, SMS campaigns, and other nurture tactics. Monitor marketing plan performance to meet enrollment goals. Partner with stakeholders to meet project deadlines and deliverables. Oversee video and photo shoots. Ensure up-to-date information across website program pages and CRM communications plans. Conduct market research and perform analysis of marketing performance : Analyze marketing campaign performance and optimize recruitment strategies. Review dashboards and funnel data to evaluate lead-generation tactics. Conduct audience research to understand motivators and behaviors of current students and alumni. Manage relationships and facilitate communications with program partners : Provide excellent client service to academic programs. Establish regular communication channels and proactively manage client expectations. Offer proactive insights to drive positive lead generation results. Document meetings and provide regular status updates. Skillss : 2-3 years of professional marketing experience, which could include advertising, media planning, brand management or communications. Excellent written and verbal communication skills, with strong attention to detail. Superior organizational skills and ability to prioritize projects and manage multiple deadlines in a fast-paced environment. Must possess excellent client service skills. Must be able to work collaboratively in a team environment. Some experience with CRM and CMS platforms preferred, particularly Slate and WordPress, a plus. Experience using a project management platform a plus (e.g., Asana, Trello, Monday, etc.).If hired, you will enjoy the following ECLARO Benefits : 401k Retirement Savings Plan administered by Merrill Lynch Commuter Check Pretax Commuter Benefits Eligibility to purchase Medical, Dental & Vision Insurance through ECLAROIf interested, you may contact : Lester Candiladojan.candilado@eclaro.com646-680-0168Lester Candilado | LinkedInEqual Opportunity Employer : ECLARO values diversity and does not discriminate based on Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
