Digital Marketing Manager - Ecommerce

About Eclectic Herb:

Eclectic Herb, founded in 1982, is dedicated to delivering high-quality, freeze-dried herbal supplements made from organic or wildcrafted, sustainably grown herbs. With a rich history and commitment to innovation, we provide pure, potent, whole-herb supplements that promote wellness naturally. We’re looking for a highly skilled Digital Marketing Manager to oversee and execute all our digital marketing initiatives, with a focus on hands-on management of Amazon and Shopify platforms including updating all creative aspects.

Position Summary:

The Digital Marketing Manager will oversee the hands-on management and optimization of our Amazon Seller Central and Shopify platforms, execute targeted ad campaigns on Google and Facebook, grow our social media presence, and craft compelling marketing emails. This role requires a creative, detail-oriented professional who can take full ownership of all digital marketing efforts. We are seeking a self-driven individual with strong design and technical skills, experienced in creative aspects, SEO, and targeted ad campaigns, to manage both the creative development and strategic execution of our marketing needs.

Key Responsibilities:

• Amazon Seller Central: Manage and optimize all product listings on Amazon, ensuring that content, images, and keywords are up-to-date and optimized to maximize visibility, rankings, and sales. Develop and implement growth strategies for Amazon sales, including pricing, promotions, and advertising to drive revenue and increase market share.
• Shopify: Oversee and maintain the Shopify store, improving product listings, site usability, and conversion rates.
• Digital Advertising: Develop, execute, and optimize advertising campaigns across Google Ads and Facebook Ads to drive traffic, conversions, and brand awareness.
• Social Media Management: Manage social media platforms, creating and curating engaging content aligned with brand values, and increasing engagement and followers.
• Email Marketing: Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows to engage existing customers and drive new business.
• Analytics and Reporting: Track, analyze, and report on all marketing efforts across channels, making data-driven recommendations for continuous improvement.
• Cross-functional Collaboration: Work closely with internal teams to ensure brand consistency and to leverage marketing opportunities.

Qualifications:

Essential Experience:

• Applicants must have proven hands-on experience with Amazon Seller Central and Shopify management.
• Minimum of 5 years of experience in digital marketing, with a strong focus on e-commerce.
• Strong graphic design skills, with the ability to create visually compelling content, including infographics, ads, and social media graphics.
• Demonstrated success in managing digital ad campaigns on Google and Facebook.
• Expertise in SEO/SEM, email marketing, and social media strategy.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication skills, with the ability to manage multiple projects independently.
• Must have the ability to meet deadlines

Must be US-based and a US citizen; preference for Portland, Oregon-based candidates.

Compensation:

• Salary based on experience; Range $65,000 to $80,000 DOE
• Benefits package including health, dental insurance* Conditions apply - must be Oregon-based to qualify
• Employee discounts on products
• Flexible working hours

How to Apply:

• Please send your resume and a cover letter outlining your experience to calstat@eclecticherb.com