Senior Manager, eCommerce

Senior Manager, eCommerce

Location: Stamford, CT (In-office with option to work from home on Friday)

Reports to: Director of Marketing

We are searching for a Senior Manager, eCommerce to execute end-to-end eCommerce and digital strategy for our DTC website, on DoorDash, and other online retailers. We are seeking a tech-savvy, results-driven leader to spearhead our eCommerce campaigns to drive revenue growth, optimize performance, and enhance the customer experience.

Key Responsibilities:

• Lead digital ad campaigns, ensuring budget allocation and ROI tracking in partnership

with the Director of Marketing.

• Collaborate with leadership to define short- and long-term goals, establishing KPIs to

track performance.

• Oversee the eCommerce ecosystem, ensuring the website is updated with accurate logos,

images, content, deals, and promotions.

• Manage and optimize ad spend, making strategic decisions on agency partnerships and

marketing investments.

• Develop and execute a DTC growth strategy, including promotional campaigns, deal

structuring (e.g., BOGO offers), and competitive analysis.

• Leverage Shopify and Salsify to streamline product listings and updates.

• Analyze sales data, flag trends, and provided detailed reports on performance,

conversions, and optimizations.

• Aggregate and manage products across multiple platforms (Shopify, Airgoods, Faire,

DoorDash) and integrate advertising efforts.

• Implement SEO, retargeting, and social media strategies to improve brand visibility and

engagement.

• Ensure compliance with evolving regulations, working closely with legal and government

relations to navigate market expansion.

• Monitor industry trends and competitive brands to stay ahead in the marketplace.

• Work cross-functionally with marketing to create, test, and deploy digital assets.

Qualifications & Skills:

-6 years of experience in eCommerce, preferably in the CPG, beverage/alcohol, or regulated

industries.

-Strong analytical skills with the ability to interpret and report data to drive actionable insights.-Hands-on execution experience in eCommerce operations, digital marketing, and content

management.

-Proficiency in Shopify, Salsify, Meta, Yotpo, and Microsoft Office Suite.

-Deep knowledge of SEO, SEM, and social media marketing best practices.

-Experience managing budgets and optimizing ad spend.

-Ability to communicate complex technical concepts in a simplified manner for cross-functional

teams.

-Entrepreneurial mindset with the ability to scale a growing business.

-Understanding of regulatory compliance in the beverage/alcohol/THC space is a plus.