Tourism Marketing Intern

Description

We are seeking a motivated and detail-oriented Marketing Intern to join our dynamic team. This internship provides a unique opportunity to gain hands-on experience in various aspects of tourism marketing, particularly in sports tourism and destination stewardship. As a Marketing Intern, you will play a vital role in supporting our campaigns, assisting with project coordination, and participating in team initiatives.

LOCATION: Hybrid schedule / Raleigh

DURATION: School semester (varies)

DEPARTMENT: Tourism / Partner and Industry Relations

REPORTS TO: Tourism Partner Marketing Manager

FLSA STATUS: Part-time, temporary, non-exempt

Primary Functions

Under the Supervision of Tourism Partner Marketing Manager:

• Maintain the CRM (Salesforce database) for all Esports inquiries
• Assist in organizing and documenting the esports grant application process
• Update SportsNC.com to ensure accuracy of partner listings
• Research, write and edit communication content pieces as needed for the Esports grant
• Support the team in gathering promotional materials and assets from local partners to enhance collaborative marketing efforts.
• Maintain the CRM (Salesforce database) for all Outdoor NC campaigns and track partner promotions
• Aid in the creation and distribution of monthly newsletters for partners using Marketing Cloud
• Assist in creating engaging content for Outdoor NC social media and website
• Help create content through filming, creating visuals, copywriting descriptions and more.
• Support the maintenance of project management tools and timelines.
• Participate in team meetings to learn about various marketing functions and best practices. Ensure consistency in brand guidelines across all marketing materials.
• Complete relevant training programs related to tourism and destination management.
• Update the company presentation deck with new materials on tourism initiatives and programs.
  
  

What We Offer

• Hands-on experience in a dynamic tourism marketing environment.
• Opportunities for professional development and mentorship from industry professionals.
• A chance to contribute to exciting tourism initiatives that promote our region.
  
  

WORKING CONDITIONS

This role offers a hybrid working model, working in a general office environment and working remotely. The position may include statewide travel for meetings and other events. Work hours may include limited evenings, weekends and overnight travel.

Key Competencies

• Exceptional Communication: Strong oral and written communication skills. Proactive communication and active listening skills are also important.
• Relationship Builder: Skilled at networking and fostering connections with tourism partners, and industry professionals.
• Time Management & Organization: Ability to prioritize multiple projects, meet deadlines and manage logistics efficiently.
• Collaborative & Team-Oriented: Works effectively with colleagues, partners and stakeholders while also excelling independently.
• Results-Driven: Self-motivated with a focus on delivering high-quality work that contributes to team success and organizational goals.
• Attention to Detail: Precision and thoroughness in completing tasks and reviewing work to ensure accuracy and quality.
• Adaptability: Flexibility to adjust to new tasks and changes in workflow, while maintaining a positive attitude.
• Learning Agility: Eagerness to learn new skills and concepts, actively seek feedback and development opportunities.
  
  

Requirements

EDUCATION AND EXPERIENCE REQUIREMENTS

Currently pursuing a degree in Tourism, Hospitality, Marketing, Communications, or a related field.

License And Knowledge Requirements

• Knowledge of social media platforms and content creation.
• Proficient in Microsoft Office Suite; experience with Marketing Cloud or Salesforce is a plus.
  
  

Our Mission

The Economic Development Partnership of North Carolina (EDPNC) is focused on recruiting new businesses to the state, supporting the needs of existing businesses, connecting exporters to global customers, helping small business owners get their start, and attracting tourists and visitors from all over the world.

Our Committment To Diversity

At the EDPNC, we embrace the differences of people living in, working in, and visiting our socially, environmentally, and economically diverse state, as well as those who plan to come. We know that our greatest strengths come from the people who make up our team, and we strive to be both ambassadors and catalysts for preserving the beauty of the cultural patchwork that makes North Carolina a welcoming place for all.