What are the responsibilities and job description for the Marketing Content Specialist position at ECPI University?
Overview
This position will work at ECPI University’s Virginia Beach, VA campus location.
Transform your Career at ECPI University
Since 1966, the dedicated employees at ECPI University have helped students achieve their goals via practical training and career-focused education with over 50 Associates, Bachelor’s and Master’s Programs. Our culture is to prioritize our students’ success through the support of our dynamic team and industry focused curriculum.
Visit www.ecpi.edu/employment to learn more about how you can help people improve their lives through education.
Position Summary
Job Description:
In this role, you will have the opportunity to contribute to the development and implementation of content strategies aimed at engaging our target audience and enhancing brand visibility.
Responsibilities:
- Develop engaging content across multiple platforms including websites, blogs, social media, and email campaigns.
- Collaborate with the marketing team to create and execute content strategies aligned with business goals and audience interests.
- Ensure content is SEO-friendly and optimized for user experience, monitoring performance, and making data-driven improvements.
- Coordinate content distribution across various channels, maximizing reach and engagement.
- Maintain a content calendar for timely delivery of assets, coordinating with internal and external stakeholders.
- Uphold brand voice and messaging guidelines across all content channels.
- Monitor and analyze content performance metrics to inform strategy and optimization efforts.
- Work with internal teams to align content initiatives with overall business objectives and customer needs.
Qualifications:
- Bachelor's degree in Marketing, Communications, English, or related field.
- 2 years of experience in content creation, copywriting, or content marketing.
- Proficiency in content management systems (CMS) and marketing automation tools.
- Strong writing, editing, and proofreading skills with impeccable attention to detail.
- Knowledge of SEO best practices and content optimization techniques.
- Experience with content analytics platforms such as Google Analytics or Adobe Analytics.
- Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.
- Excellent communication and interpersonal skills with a collaborative mindset.
Benefits of Employment
ECPI University provides a comprehensive benefits program designed to help our faculty and staff stay healthy, feel supported, and maintain a work/life balance. To learn more about benefits at ECPI University, click HERE.
Committed to excellence and innovation, ECPI University is proud to be an equal opportunity employer.
