What are the responsibilities and job description for the Marketing Specialist - Digital Channels position at ECPI University?
Marketing Specialist
This position will work at ECPI University’s Virginia Beach, VA campus.
Transform your Career at ECPI University
Since 1966, the dedicated employees at ECPI University have helped students achieve their goals via practical training and career-focused education with over 50 Associates, Bachelor’s and Master’s Programs.
Our culture is to prioritize our students’ success through the support of our dynamic team and industry focused curriculum. Visit www.ecpi.edu/employment to learn more about how you can help people improve their lives through education.
Position Summary
Marketing Specialist - Digital Channels
We’re seeking a creative, data-driven Marketing Specialist to plan and optimize integrated campaigns across diverse digital platforms. From social media and streaming services to search and broadcast, you’ll help elevate brand awareness and student engagement—while collaborating with a dynamic, forward-thinking marketing team.
Key Responsibilities
ECPI University values innovation, excellence, and diversity of ideas—we are proud to be an equal opportunity employer.
This position will work at ECPI University’s Virginia Beach, VA campus.
Transform your Career at ECPI University
Since 1966, the dedicated employees at ECPI University have helped students achieve their goals via practical training and career-focused education with over 50 Associates, Bachelor’s and Master’s Programs.
Our culture is to prioritize our students’ success through the support of our dynamic team and industry focused curriculum. Visit www.ecpi.edu/employment to learn more about how you can help people improve their lives through education.
Position Summary
Marketing Specialist - Digital Channels
We’re seeking a creative, data-driven Marketing Specialist to plan and optimize integrated campaigns across diverse digital platforms. From social media and streaming services to search and broadcast, you’ll help elevate brand awareness and student engagement—while collaborating with a dynamic, forward-thinking marketing team.
Key Responsibilities
- Campaign Management: Develop, execute, and refine campaigns across digital and traditional channels.
- Performance Monitoring: Analyze key performance metrics, generate insights, and recommend optimizations for continuous improvement.
- Content Collaboration: Work with creative teams to produce engaging, on-brand marketing materials.
- Market Research: Stay current on industry trends, platform updates, and emerging tools to inform marketing strategies.
- Cross-Team Support: Assist in coordinating with other departments and supporting campus initiatives where needed.
- Education: Bachelor’s in Marketing, Advertising, Communications, or a related field.
- Digital Know-How: Familiarity with various digital advertising platforms (e.g., streaming, search, social), plus interest or experience in broader channels (TV, radio).
- Analytical Mindset: Ability to interpret data and performance metrics to optimize campaigns.
- Communication Skills: Clear verbal and written presentation abilities for stakeholder updates.
- Attention to Detail: Capable of managing multiple projects in a fast-paced environment.
- Impact & Innovation: Shape marketing efforts that directly support student success and institutional growth.
- Professional Development: Grow your expertise in a collaborative setting that embraces the latest digital marketing trends.
- Supportive Culture: Work with driven colleagues committed to excellence in higher education.
- Comprehensive Benefits: Enjoy a robust benefits package designed to support work-life balance.
ECPI University values innovation, excellence, and diversity of ideas—we are proud to be an equal opportunity employer.
