What are the responsibilities and job description for the Marketing Specialist position at ECR International, Inc.?
JOB DESCRIPTION – MARKETING SPECIALIST
ECR® international, Inc. a manufacturing company in Utica, NY; is part of Granby Industries LP, a division of TerraVest Industries Inc. ECR is a leading manufacturer of heating and cooling products under a family of brand names in North America. ECR is looking to hire a Marketing Specialist. Recent Graduates are encouraged to apply.
PRIMARY RESPONSIBILITIES
Web and Social Media
- Maintain content to websites through content management systems.
- Maintain social media content calendars for and post updates to Facebook, Twitter, and Linkedln with relevant postings to increase brand presence and awareness.
- Monitor social media sites.
- Maintain dealer portal site, content, and verify new dealer accounts.
Literature & Sales Support Materials
- Maintain current marketing literature inventory and update as necessary.
- Provide copywriting and editing assistance for marketing communications including printed and digital.
- Assist and support sales team members with marketing promotions and/or projects which may include custom printed/digital materials.
- Announcements - assist and coordinate marketing and PR announcements to identified recipients.
(requires review/maintenance of contact lists throughout the year)
Promotions and Advertising Redemption Processing
- Assist with the distribution of national and regional promotions along with fielding redemption inquiries.
- Process promotional program redemptions (gift cards/apparel/rebates).
- Coordinate merchandising, display programs and advertising materials, including fielding customer marketing support requests.
- Maintain co-op advertising program and process claims.
Trade Show
- Assist with and attend trade shows as needed. (May require travel and some after-hours work)
Customer Service and Warranty Registration
- Assist with warranty registration inquiries/troubleshooting/editing when needed.
- Assist with literature requests and recommendations.
Leads
- Fulfill requests for information that come into the Marketing Department through web forms/email or other sources. Redirect as necessary to Customer Service, Technical Support, Sales Team, or Regional Reps.
- Send out literature to leads from trade show, advertising, etc.
Administrative
- Process and record invoices on a weekly basis for Marketing Department expenses.
JOB SKILLS REQUIRED
- Excellent written and verbal communication skills
- Must be resourceful, team focused, able to take direction, and be a proven self-starter - able to work independently
- Have strong attention to detail and ability to efficiently execute quality work
- Computer expertise and confidence is necessary with familiarity in Microsoft Office (Word, Excel, PowerPoint)
- Adobe Software knowledge is beneficial including InDesign, Photoshop, Acrobat, and Illustrator.
- Experience working with external vendors, managing timelines and deliverables
- Position may require occasional travel
EDUCATIONAL REQUIREMENTS
Degree in Marketing, Business or other related field or equivalent experience.
All other duties as assigned
About ECR International:
ECR International, with headquarters in Utica, NY, is a manufacturing company that provides heating and cooling products under a family of brand names including: Dunkirk, Utica Boilers, Olsen, Airco, Pennco, Argo and EMI. The company markets its products in the US and Canada.
Job Type: Full-time
Pay: $33,000.00 - $35,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Ability to Relocate:
- Utica, NY 13501: Relocate before starting work (Required)
Work Location: In person
Salary : $33,000 - $35,000
