What are the responsibilities and job description for the Email Marketing Specialist position at Edelbrock Group?
Edelbrock has been an iconic name in the performance aftermarket for nearly 90 years. Throughout its history its product line has included some of the world’s most revolutionary intake manifolds and cylinder heads for racers and enthusiasts alike. Products are designed, engineered and tested using the latest manufacturing processes at facilities across the United States to ensure premier performance.
This role involves creating compelling email content with a consistent tone and style, scheduling, managing subscriber lists, analyzing performance metrics, and implementing strategies to improve email deliverability and ROI. The ideal candidate has a strong understanding of email marketing platforms, audience segmentation, and automation tools, as well as expertise in A/B testing and compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
Essential role and responsibilities:
- Manage and grow subscriber lists, ensuring proper segmentation and personalization
- Design and implement direct email marketing campaigns, including newsletters, promotional emails, drip and flow campaigns
- Development of a personalization and segmentation strategy.
- Write, edit, and proofread emails for clarity, grammar, and spelling
- Ensure mobile-friendly email templates
- Ensure proper list hygiene and purge all inactive subscribers
- Upgrade our email templates using graphics, personalization, and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Create email segmentation for lead generation and personalization
- Analyze campaign performance by monitoring email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights for optimization and suggest improvements
- Conduct A/B testing to improve email performance.
- Report on sales revenue generated from email marketing efforts
- Ensure emails are compliant with email marketing regulations
Required skills:
- Proven experience with Klaviyo or other email marketing software platforms is a must
- Familiarity with analytical and database tools to create, track, and analyze the performance of marketing campaigns, generating reports to report on current and future strategies
- Strong knowledge of audience segmentation, automation, and personalization techniques.
- Experience with Adobe Creative Cloud and other design software to create engaging visuals
- Experience with HTML is a plus
- Proficiency in marketing automation and AI technology is a plus
- Knowledge of SEO/SEM and Google Analytics
- Excellent written communication and copywriting skills
- Ability to shoot and edit photographs to support content
- Strong project management skills
- Ability to work under tight deadlines, problem-solve, and troubleshoot
Basic Qualifications:
- Degree in Marketing, Communications, or a relevant field
- Minimum 5 years’ experience in an email marketing position
- Experience with Klaviyo or other email marketing platforms
- Experience with Adobe Creative Cloud
- Experience with MS Office
