What are the responsibilities and job description for the Product Manager position at Eden?
Description
Role Overview
The Product Owner – Wellness is responsible for defining, leading, and scaling the wellness vertical within Eden. This role is responsible for driving high-velocity revenue growth, operational excellence, and customer acquisition at scale. The Product Owner will ensure that Eden dominates
the wellness industry through strategic innovation, product expansion, and optimized customer retention. This is a high-impact, execution-heavy leadership role, demanding relentless focus on results, data-driven decision-making, and cross-functional leadership to sustain and amplify the company's market dominance.
Key Responsibilities
Strategic Leadership & Growth
Required Education:
Role Overview
The Product Owner – Wellness is responsible for defining, leading, and scaling the wellness vertical within Eden. This role is responsible for driving high-velocity revenue growth, operational excellence, and customer acquisition at scale. The Product Owner will ensure that Eden dominates
the wellness industry through strategic innovation, product expansion, and optimized customer retention. This is a high-impact, execution-heavy leadership role, demanding relentless focus on results, data-driven decision-making, and cross-functional leadership to sustain and amplify the company's market dominance.
Key Responsibilities
Strategic Leadership & Growth
- Define and execute the vision, strategy, and roadmap for the Wellness vertical to achieve rapid, sustainable growth.
- Own and drive the revenue, profitability, and operational KPIs for the vertical.
- Align cross-functional teams, including product, marketing, medical operations (MedOps), pharmaceutical operations (PharmOps), care team, and sales, to deliver aggressive growth targets.
- Identify, prioritize, and execute high-ROI opportunities in marketing, distribution, and monetization.
- Scale multi-channel acquisition strategies, leveraging paid media, partnerships, and organic growth tactics to maximize customer LTV.
- Collaborate with the Brand & Marketing team to position the Wellness vertical as the dominant market leader.
- Drive omnichannel growth strategies, ensuring seamless integration across digital, telehealth, and in-person experiences.
- Expand the reach of the vertical by identifying new audience segments and developing go-to-market strategies for each.
- Work closely with Product, PharmOps, and MedOps to drive product development and innovation tailored to Wellness consumers, including Eden Wellness products and services to support the vertical.
- Ensure seamless product launches that integrate marketing, sales, and customer onboarding processes.
- Develop frameworks for personalized treatment protocols based on member data, improving adherence and outcomes.
- Ensure best-in-class regulatory compliance across marketing, product, and operations (FDA, FTC, HIPAA, etc.).
- Lead cross-functional collaboration with Care Team and MedOps to streamline the member experience, from initial consult to sustained results.
- Develop scalable and repeatable operational frameworks to support rapid growth while maintaining high margins.
- Optimize fulfillment, telehealth operations, and customer support to deliver superior member outcomes.
- Implement rigorous performance tracking and real-time analytics to measure impact and optimize key business levers.
- Utilize predictive modeling to enhance marketing efficiency and customer retention strategies.
- Work closely with Finance & Profitability Teams to balance growth with sustainable unit economics.
- Lead the team in rapid iteration and testing, ensuring continuous improvement in acquisition, retention, and monetization based on success data and adherence data.
Required Education:
- Bachelor's degree in Business Administration, Marketing, Engineering, or a related field.
- 12 years in high-growth DTC healthcare, pharmaceuticals, or wellness marketing.
- Proven experience scaling businesses from early-stage growth to $500M ARR.
- Deep expertise in paid media, performance marketing, retention strategies, product innovation, and operations.
- Mastery of data-driven decision-making, predictive analytics, and performance tracking.
- Exceptional leadership and cross-functional collaboration skills across Care, PharmOps, MedOps, Product, and Marketing
- Strong analytical and problem-solving skills.
- Excellent communication, interpersonal, and presentation skills.
- Ability to manage multiple projects simultaneously and prioritize effectively.
- Ability to work independently and as part of a team.
- Strong understanding of product development methodologies.
- Strong understanding of the healthcare industry is preferred.
