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Community Relations Director, Edencrest

Edencrest
Des Moines, IA Full Time
POSTED ON 4/9/2025 CLOSED ON 4/17/2025

What are the responsibilities and job description for the Community Relations Director, Edencrest position at Edencrest?

When you work at Edencrest, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!

Edencrest is recruiting for a Community Relations Director. This role will work to drive customer acquisition and retention efforts within Edencrest, our flagship brand.  They are responsible for overseeing, guiding and supporting the sales and marketing efforts of communities not only in their assigned building but all communities in the Edencrest brand; providing leadership, mentoring, sales training and coaching for community teams; and ensuring the ongoing development and execution of comprehensive and effective sales and marketing plans. They are also responsible for identifying and escalating operational barriers to sales effectiveness and resident retention. They are ultimately accountable for providing a clear roadmap that will allow operations to meet or exceed occupancy goals. 

Here are a few of the daily responsibilities of the Community Relations Director:

  • Oversee sales and marketing functions for an assigned community, including ongoing customer engagement and satisfaction.
  • Effectively function in a matrix environment, collaborate and drive results alongside other leaders.
  • Analyze sales indicators and trends, align with operational partners on such.
  • Ensure appropriate sales and customer engagement training for all key personnel in the community, and targeted coaching as required.
  • Partner with operations in annual budget process and ongoing move-in goal targets.
  • Communicate clear expectations for sales performance to community team members.
  • Manage and monitor compliance for each to CRM usage, timely move-in/out projections, driving commission approval, helping to drive resident survey and participation rates.
  • Oversee community relations marketing budget through a functional, measureable lead generation plan to impact occupancy.
  • Drive sales effectiveness for assigned community in the portfolio.

Here are a few of the qualifications we need you to have:

  • Outstanding customer services skills and leadership potential.
  • Fluent in Microsoft Office Suite.
  • Excellent communication and organizational skills.
  • Basic knowledge of digital marketing strategies & social media management processes 
  • Bachelor’s degree (in Marketing, Business, Communications or related field) or 2 to 5 years of related experience and/or training; or equivalent combination of education and experience.
  • Business Acumen
  • Leadership
  • Strategic Thinking

We offer a comprehensive benefits package designed to support the well-being and work-life balance of our team members. This includes:

  • Health & Wellness: Medical, dental, and vision coverage to keep you and your family healthy.
  • Financial Security: Retirement savings plan with company match, life and disability insurance.
  • Work-Life Balance: Paid time off and  flexible work schedules.
  • Growth & Development: Access to training programs and career development opportunities.
  • Employee Perks: Employee wellness programs, recognition initiatives, and discounts on company products or services.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and seniors please apply, we'd love to get to know you!

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