What are the responsibilities and job description for the Marketing Specialist position at Edenim Group?
About Us:
Edenim Group is an innovative and rapidly growing company dedicated to improving health and nutrition through technology. We are launching a cutting-edge mobile app designed to revolutionize the way users approach their health and wellness goals. As we grow, we are seeking a talented and motivated Marketing Specialist to lead our marketing efforts and increase our brand visibility. This is an exciting opportunity to play a key role in the launch of our new app and contribute to our overall growth.
Position Overview:
We are looking for a dynamic and results-driven Marketing Specialist who is passionate about digital marketing, branding, and strategy development. In this role, you will be responsible for creating, implementing, and managing comprehensive marketing campaigns that promote our company and app across various platforms. You will work closely with our team to develop strategies that drive user engagement, increase app downloads, and elevate brand awareness.
Key Responsibilities:
- Digital Campaign Development: Design and execute digital marketing campaigns across multiple channels, including Google Ads, Facebook Ads, Instagram, and other social media platforms.
- SEO & SEM Strategies: Develop and implement SEO and website optimization strategies to improve search engine visibility and rankings. Create and manage SEM campaigns to drive targeted traffic.
- Brand Strategy: Develop and maintain consistent branding strategies that align with the company’s mission and values, ensuring a cohesive voice across all marketing materials.
- Content Creation: Produce engaging content that resonates with our target audience (text, infographics, video, etc.) for social media platforms, advertising, email campaigns and website.
- Performance Analysis: Monitor and analyze campaign performance to identify key insights, measure success, and optimize marketing strategies to achieve measurable growth.
- Market Research: Stay up-to-date with the latest marketing trends and consumer behaviors within the health and wellness space, applying insights to marketing strategies.
- Cross-functional Collaboration: Work closely with development team to align marketing efforts with app features and updates.
Requirements:
- Proven experience in digital marketing, including Google Ads, Facebook Ads, SEO, and other digital advertising platforms.
- Strong understanding of branding, strategy development, and campaign management.
- Excellent communication skills with the ability to create compelling copy and content.
- Knowledge of mobile app marketing and user acquisition strategies.
- Analytical mindset with the ability to track and measure campaign performance.
- Creative and innovative thinking with a passion for the health and nutrition sector.
- A proactive, self-motivated individual who thrives in a fast-paced, startup environment.
Preferred Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience in the health and wellness or mobile app industries is highly desirable.
- Familiarity with marketing automation tools and analytics platforms (e.g., Google Analytics, SEMrush, etc.).
Why Join Us?
- Be part of an innovative team dedicated to making a positive impact in health and nutrition.
- Opportunity to play a key role in the launch and growth of a brand-new app.
- Flexible work environment and the chance to work with a passionate, forward-thinking team.
Job Types: Full-time, Part-time, Contract
Pay: $20.00 - $25.00 per hour
Benefits:
- Flexible schedule
- Paid time off
Schedule:
- 4 hour shift
- 8 hour shift
- Monday to Friday
Work Location: Hybrid remote in Coral Gables, FL 33134
Salary : $20 - $25
