What are the responsibilities and job description for the Advertising Strategy Specialist position at EdFed?
Job Summary:
This position serves as the lead marketing representative in the research, planning, and production of EdFed advertising content. Under the direction of the Senior Manager of Advertising and Communications, the incumbent will implement new strategies to maximize product awareness and promotional opportunities delivered across all of EdFed’s internal and external advertising platforms.
Duties & Responsibilities:
- Identifies new advertising platforms for EdFed in target geographies/communities and with key affinity audiences within the educational community.
- Creates advertising copy and promotional content for print, radio, and digital platforms in alignment with EdFed’s annual marketing plan and promotional campaign schedule.
- Creates monthly e-mail campaign schedule and schedules delivery via CMS platform; manages content placement based on business needs
- Collaborates with internal stakeholders on the design and development of life stage triggers and other automated content to help build relevant and personalized email campaigns.
- Develops and executes new member onboarding communications; delivers advertising and promotional messaging to meet and exceed established relationship cross-sell goals.
- Coordinates new member onboarding, advertising, and promotional campaigns to drive increased engagement and share of wallet.
- Creates press releases and media communications kits to promote EdFed's major events and organizational updates.
- Manages promotional on-hold announcements placed in contact center menus, and coordinates vendor production of new recordings as required by business.
- Creates and places interstitial marketing content on EdFed 24/SEVEN platform.
- Oversees monthly development and distribution of Marketing Campaign Guide for distribution to front line staff and other internal stakeholders.
- Delivers internal communications highlighting marketing campaign performance and other key production updates.
- Creates presentations and reporting for senior management on campaign performance trends and new advertising strategies.
- Maintains in-depth knowledge of EdFed’s products, services, and compliance guidelines
- Leverages Monday.com platform to post, route, and update departmental workflow, including 90-day marketing calendar.
- Assists with other tasks or projects as assigned.
