Marketing Operations Director

POSITION : MARKETING OPERATIONS DIRECTOR

FLSA STATUS : EXEMPT

JOB SUMMARY : The Marketing Operations Director at Edgemere will manage the implementation of sales and marketing plans to achieve occupancy targets. The Marketing Operations Director will collaborate with the sales team to support the sales and occupancy goals. Additionally, this position will be responsible for managing the sales and move-in procedures for the community to ensure seamless and effective communication with prospective and new residents and their families. The Marketing Operations Director will supervise all administrative aspects of the Marketing Department.

ESSENTIAL JOB FUNCTIONS : Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions :

• Collaborate with the sales team to ensure sales goals are achieved.
• Utilize the Sherpa CRM system to track and manage leads and generate reports to support sales and move-in activities.
• Manage the departmental expense budget, ensuring expenses align with strategic tactics to drive census.
• Manage the sales office and ensure that it is staffed appropriately.
• Collaborate with the marketing team to create and implement effective marketing strategies.
• Coordinate, develop, and maintain customization programs with new residents and their families.
• Work closely with the Sales team to coordinate sales and move-in activities.
• Coordinate new resident onboarding with department heads.
• Coordinate move-in logistics with new residents and their families.
• Provide community tours to prospective residents and their families when needed.
• Follow up with prospects to answer questions and address concerns.
• Assist with selecting and coordinating vendors, including movers and furniture rental companies.
• Conduct pre-move-in assessments to ensure that all needs are identified and addressed.
• Ensure that all paperwork is completed accurately and promptly.
• Train and support the sales team in the use of the Sherpa CRM system.
• Supervise marketing and sales assistants in marketing and sales activities.
• Professionally represent the organization at public and community functions and foster a positive image of the community. Page 2 of 3 April 5, 2024 Marketing Operations Director.docx

OTHER DUTIES : Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED :

ENVIRONMENTAL AND PHYSICAL ACTIVITY REQUIREMENTS : The physical activities of this position constantly require effective talking, hearing, sitting, walking, and standing functions. The position also often involves sedentary work where sitting is required most of the time, with occasional standing or walking. The position also often requires exerting up to 10 pounds of force occasionally and / or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Must be able to perform activities with close visual acuity, such as reading a computer screen and print material. The functions of this position are conducted in a temperature-controlled environment.

INTELLECTUAL / EMOTIONAL REQUIREMENTS : The occupant of this position must be able to perform the position's responsibilities well under pressure. The position requires adaptability to perform various duties, often changing from one task to another without losing efficiency or composure. This position requires dealing with and finding resolutions to problems and maintaining a productive working relationship with team members. It may be interrupted frequently to meet the needs and requests of others. It also requires adaptability to fluctuate between priorities daily while responding to needs as they arise. Page 3 of 3 April 5, 2024 Marketing Operations Director.docx

OSHA Category Classification : Category III : Tasks that involve no exposure to blood, body fluids, or tissues, and Category I tasks are not a condition of employment. The normal work routine does not involve exposure to blood, body fluids, or tissues, although situations can be imagined or hypothesized under which anyone, anywhere, might encounter potential exposure to body fluids.