What are the responsibilities and job description for the Associate Digital Media Manager Job at Edgewell Personal Care Brands LLC in Shel position at Edgewell Personal Care Brands LLC?
Edgewell is not just a company, but a vibrant global community of 6,800 visionaries, doers, and makers . Our family of over 25 personal care brands serves people in more than 50 countries . We are dedicated to infusing joyfulness into every aspect of our work. Our pledge goes beyond our products, with our fundamental value of People First guiding us to foster a diverse, inclusive, and respectful environment where every team member can flourish and celebrate our shared achievements.
Position Summary :
The Digital & Media Associate Marketing Manager will support the development and help execute performance based digital programs that include a mix of eRetail, social media, video, and SEO / SEM advertising, track performance of digital marketing campaigns, and optimize spend and performance based on identified trends and insights. This role will work collaboratively with strategy counterparts as a digital expert and a focus on our eRetail partners and direct to consumer sites. The ideal candidate is someone who is familiar with the breadth of digital channels, able to support an integrated digital strategy, and drive actions with measurable impact.
Accountabilities
- Under the leadership of the (Sr.) Digital & Media Marketing Manager, and in partnership with the brand strategy team, support the development and execution of the digital marketing strategy including plans, creative content, and how to measure & optimize. This includes both brand media plans and shopper marketing.
- Assist in the management, execution and optimization of digital marketing channels (paid social, paid search)
- Manage and track granular (weekly) performance of ads in platform, including creative management, audience targeting, bids, and budgets.
- Gather holistic performance data for mutli-channel digital marketing campaigns, analyze learnings, & develop learnings & implications to optimize ongoing and future campaigns.
- Support media planning to ensure optimization across digital channels ensuring the right digital content is available to support digital channels (i.e., DCO).
- Project coordination & collaboration with key cross-functional partners to develop campaigns and support business strategies on multiple digital properties.
- Generate and maintain content planners, calendars, and tracking documents; updating as campaign elements shift and new information becomes available.
- Monitor and report performance of digital marketing campaigns, including ROI & support strategic shifts to media plans based on both annual (marketing mix) and real-time (campaign optimization, A / B testing) learnings.
- Collaborate with business units and customer experience teams to optimize user experience. Become the liaison between marketing and UX / eComm teams to ensure all brand strategies are executed optimally across all channels, including brand campaigns, opportunities for content marketing (ie blogs), and A product content across all relevant channels.
- Stay current on digital marketing best practices and industry standards; continuously recommend new approaches, innovative ideas, and / or technologies to deliver on KPIs.
- Champions and represents EPC's core values : People First, Moving Forward, Own It Together, Listen Up Speak Up.
- Hands on management of holistic brand A&P budgets. Work with EPC finance team to accurately reflect investment levels & spend phasing based upon plans; identify opportunities to reallocate budget to help achieve business goals.
Required Education, Skills and Experience
Desirable Education, Skills and Experience
Working Relationships
Focus of role :
Key competencies :
Skills and personality traits :
The salary range for this position is $96,000 - 144,000. Actual base salary offered to a candidate may vary based upon factors including, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance.
Edgewell is an equal opportunity employer. We do all we can to create a collaborative and diverse global team, where good ideas can thrive, and our colleagues can learn and lead. We prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any legally protected status in accordance with applicable federal, state and local laws. We listen deeply and speak directly to create an environment that's open to difference. We aim to bring joy to not only the products we create and the people we serve, but our colleagues across the globe too.
Salary : $96,000 - $144,000
