What are the responsibilities and job description for the Director of Marketing position at Edgewood Manor Rehabilitation and Healthcare...?
At Edgewood Manor Rehabilitation and Healthcare Center, we pride ourselves on delivering exceptional care and creating a warm, supportive environment for our residents and their families. We are committed to excellence in rehabilitation and long-term care, and we're looking for a dedicated, results-driven Director of Marketing to join our leadership team and help grow our presence within the community.
The Role:
The Director of Marketing plays a crucial role in driving census development, strengthening community relationships, and enhancing our facility’s visibility. This role is ideal for a motivated healthcare marketing professional who thrives on building lasting partnerships and connecting families to the quality care we offer.
Key Responsibilities:
- Develop and implement strategic marketing plans to drive census growth, focusing on both short-term rehab and long-term care populations.
- Cultivate and maintain strong relationships with hospitals, physicians, case managers, discharge planners, and other key referral sources.
- Organize and participate in community outreach events, health fairs, and networking activities to enhance Edgewood Manor’s visibility and reputation.
- Manage the admission process in collaboration with the admissions team to ensure smooth transitions for new residents.
- Analyze market trends, competitor activities, and referral patterns to identify new growth opportunities.
- Oversee internal marketing efforts to maintain a positive experience for residents and families.
- Create marketing materials, coordinate digital campaigns, and manage the facility’s online presence.
- Provide regular reports to the facility’s leadership team on marketing activities, census trends, and goals.
Qualifications:
- 3 years of healthcare marketing, admissions, or business development experience, preferably in a skilled nursing, rehabilitation, or long-term care setting.
- Strong background in census development and community outreach.
- Exceptional communication, networking, and relationship-building skills.
- Knowledge of healthcare regulations, referral sources, and local healthcare systems.
- Goal-oriented, self-motivated, and able to work independently and collaboratively.
- Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field preferred.
Benefits:
- Competitive salary performance incentives
- Health, dental, and vision insurance
- PTO and paid holidays
- 401(k) with company match
- Supportive team environment
- Opportunities for professional growth
Join Edgewood Manor and play a key role in ensuring our community knows where to turn for quality care.
