What are the responsibilities and job description for the Director Brand Marketing position at EDI Staffing?
Position Summary
This individual must understand the brand, the consumers, the market, and the retail space, whereby utilizing this knowledge to manage and direct Marketing staff, internal, and external clients, collaborating with Sales, Merchandising, and Creative teams to support existing initiatives, needs, or new potential business. The Director, Brand Marketing will lead in ensuring a consistent brand message, content, and voice is carried out across all communication platforms, including digital, to secure a strong brand presence in a highly competitive marketplace. The Director, Brand Marketing will support Marketing and Retail Sales in a fast-paced, hands-on, growing cosmetic company with an indisputable reputation and entrepreneurial spirit.
Ideally, this person will possess excellent communication, organizational, multi-tasking and problem-solving skills. An aptitude to function within deadlines while working both independently and collaboratively as a part of a team is essential.
Essential Tasks, Duties, & Responsibilities
- Work with the VP of Marketing to lead the brand in a global cross-functional team tasked with driving aggressive growth in industry
- Develop, implement, and measure strategic brand plans to maximize revenue by building long-term partnerships and optimize the customer experience with key retailers.
- Analyze competitive landscape and promotional strategy to assess brand performance, capture best practices and suggest recommendations for on-going improvement.
- Develop and execute 360-degree consumer-facing marketing plans inclusive of digital & social media advertising, promotional offers, coupons and breakthrough in-store presence.
- Brief Product Development on new product ideas, sampling, and collateral required to meet consumer demand, retailers' needs, and to elevate brand performance
- Brief the Visual Marketing and Creative teams in the development of in-store, advertising, and digital merchandising and promotional materials, considering all touchpoints in the consumer's journey.
- Manage marketing calendar and cross-functional development and implementation of business / brand strategies for product introductions, promotions, pricing, communications, forecasting, and inventory management of brand portfolio
- Liaison with International Team as needed.
- Perform other assigned projects and functions as directed by management
Minimum Qualifications
Education & Experience
Knowledge, Skills, & Abilities
Salary DOE $95-120k
Salary : $95,000 - $120,000
