What are the responsibilities and job description for the Senior Product Marketing Manager (PMM) position at Edia?
About Edia
Edia is a Series A ed-tech startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. We’re scaling very quickly. As we expand, we need a strategic Senior Product Marketing Manager to tell our story, support our sales team, and drive customer engagement.
The Role
As Senior Product Marketing Manager, you will play an instrumental role in shaping and communicating Edia’s value proposition as we expand from math and attendance solutions into a broader AI-driven Data & MTSS Platform. You’ll craft compelling messaging, refine our positioning, and showcase our customer successes to drive sales and market awareness.
What You’ll Do
Edia is a Series A ed-tech startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. We’re scaling very quickly. As we expand, we need a strategic Senior Product Marketing Manager to tell our story, support our sales team, and drive customer engagement.
The Role
As Senior Product Marketing Manager, you will play an instrumental role in shaping and communicating Edia’s value proposition as we expand from math and attendance solutions into a broader AI-driven Data & MTSS Platform. You’ll craft compelling messaging, refine our positioning, and showcase our customer successes to drive sales and market awareness.
What You’ll Do
- Develop and refine positioning, messaging, and go-to-market strategies for Edia’s expanding product suite.
- Create compelling sales enablement materials (decks, case studies, one-pagers, product guides) to support our SDRs and Account Executives.
- Own and update our website content, ensuring it effectively communicates our evolving value proposition and product offerings.
- Capture and showcase customer stories and success cases, highlighting the impact of Edia’s solutions.
- Collaborate with product, sales, and customer success teams to translate product innovations into clear, compelling narratives.
- Develop and execute campaigns that drive lead generation and customer engagement.
- Conduct market research and competitive analysis to refine messaging and identify key differentiators.
- Drive thought leadership efforts, including blog posts, whitepapers, webinars, and presentations.
- 5 years of product marketing experience in B2B SaaS.
- Proven success in developing and executing sales enablement strategies that drive revenue growth.
- Exceptional storytelling skills—able to translate technical features into impactful, customer-centric messaging.
- Experience managing website content, product launches, and marketing campaigns.
- Strong understanding of AI, data-driven platforms, and the K-12 education market is a plus.
- Ability to collaborate cross-functionally and work in a fast-paced, high-growth startup environment.
- Analytical mindset—comfortable leveraging data to inform marketing decisions and measure success.
- High-impact role: Shape the narrative of a fast-scaling ed-tech startup.
- Work closely with leadership and sales teams to drive market success.
- Competitive compensation, equity, and benefits package.
- Hybrid-friendly work environment with flexibility on remote work.
