Brand Marketing Manager

Brand Marketing Manager

Who are we, and what do we do?     

Edible Brands® is an innovative, Atlanta-based company that acquires, develops, and manages a world-class portfolio of consumer and service brands. From our flagship brand, Edible Arrangements®, to the diverse portfolio under our umbrella—including Rōti Modern Mediterranean®, edible.com®, edibles.com™, freshfruit.com™, and BerryDirect®—we’ve revolutionized the way people experience food.  

By combining exceptional products with cutting-edge e-commerce platforms, proprietary software, and a robust supply chain, we create memorable and accessible experiences for customers across the globe. As a dynamic, forward-thinking company, we are constantly evolving to deliver high-quality, innovative solutions that resonate with our customers and franchisees worldwide. 

Purpose:
As a Brand Marketing Manager, you will support the Director of Marketing to drive the brand strategy and marketing excellence for the Edible brand as well as emerging brand(s) from Edible. You will own the development of marketing plans to build brand awareness and equity, strategically acquire new customers, and drive retention and loyalty.  

If you enjoy using both the left and right sides of your brain, can create both data-driven performance reports and creative briefs that result in world-class marketing campaigns, and are looking for a unique opportunity to build a brand from scratch and create amazing marketing, then this role is for you!  

Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA, Monday through Thursday, with work-from-home flexibility on Fridays.  

Responsibilities:  

• Drive the development of the Edible brand strategy, establishing growth objectives by leveraging consumer insights, category and consumer trends, and your understanding of the competitive landscape
• Serve as liaison between the Innovation, E-Commerce, Store Operations, and Technology teams to execute strategy for marketing elements that support overall marketing objectives for the brand  
• Integrate the brand strategy across all customer touchpoints (email, paid media, in-store experience, e-commerce, etc.), and act as the brand steward to ensure continuity in creative & messaging across channels and adherence to brand guidelines  
• Write creative briefs, working with internal teams and external agencies to deliver creative and messaging consistent with brand standards  
• Develop and execute marketing/promotional campaigns to increase sales and profitability   
• Identify and develop new marketing initiatives including brand partnerships  
• Act as a brand ambassador and guardian of the brand, ensuring ideas and activations are aligned with the Edible brand standards and that the brand is represented accurately in all materials.  

Requirements:  

• 8 years of marketing experience, preferably in B2C, eCommerce, or with a nationally respected advertising agency
• Strong understanding of brand strategy, consumer insights, market trends, and competitive analysis
• Skilled in clear, concise verbal and written communication, including structured documents and PPT presentations
• Proven ability to lead cross-functional teams, prioritize effectively, and manage multiple projects simultaneously
•  Proficiency in Microsoft Office and marketing analytics tools, with a strong grasp of setting and measuring marketing KPIs
• Bachelors Degree

Essential Competencies:  

• Strong analytical and strategic mindset, ensuring all work is data-driven and aligned with business objectives.
• You know how to deliver creative feedback in a way that’s grounded in the brief, data, and is not prescriptive
• Natural leader and team player, adept at working with multiple stakeholders to drive projects forward.
• Highly organized, proactive, and able to thrive in a fast-paced, evolving environment.
• Comfortable navigating ambiguity, making informed decisions, and adjusting strategies as needed.

What We Offer:  

• On-site work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners, and leadership.    
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.  
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication.  
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account option,s and more.  
• Paid time off, including sick days & holidays to support work-life balance.