Director, Financial Planning & Analysis

Director, Financial Planning & Analysis

Who are we and what do we do?     

Fruit was just the beginning. Since our founding in 1999, we’ve evolved over 25 years into an industry leader and modern gifting destination for celebrating the moments that matter. In addition to a robust online e-commerce hub, our vast retail footprint includes nearly 1,000 locally owned and operated franchise locations globally.    

With offerings that go beyond our iconic fresh fruit bouquets to include baked treats, fresh flowers, dessert boards, platters, and more, our vast collection of delicious treats and innovative gifts are perfect for treating yourself and others.    

No matter the occasion or moment, there’s an edible® for that.   

Through all our incredible years, we’ve remained committed to our 5Ps:      

• Our promise– Experiences that WOW. 
• Our products–Remarkably fresh. 
• Our places– Interactive and creative. 
• Our People– Create special memories.    
• Our purpose–To celebrate what’s good in life.   

Purpose:   

As our Director of FP&A you'll take charge of all financial aspects related to our sales function, serving as a key partner to the Sales, Marketing, and Finance teams. Your expertise will help provide the financial insights and analysis needed to drive revenue growth and profitability across the organization. 

In this role, you'll lead critical processes like sales forecasting, budgeting, and unit-level pricing strategies, ensuring everything aligns with our company objectives and financial goals. You'll play a key role in evaluating sales performance, spotting trends and opportunities, and providing actionable recommendations to optimize operations and improve margins. 

This position is perfect for someone with a strong mix of financial expertise, business acumen, and the ability to collaborate across teams to support effective decision-making, financial planning, and resource allocation. 

Location: This position will work onsite out of our home office in Sandy Springs, GA, with work-from-home flexibility on Fridays.   

 
What that looks like day to day:  

• Oversee the development of accurate sales forecasts and budgets, aligning them with business goals and financial targets
• Provide in-depth financial analysis of sales performance, identifying key trends, variances, and actionable insights for senior leadership
• Design and administer sales incentive and compensation plans to drive performance, analyzing effectiveness and recommending adjustments
• Collaborate on pricing strategies to optimize profitability, conducting margin analysis to identify areas for improvement
• Track and report on key performance indicators (KPIs), providing actionable insights to enhance sales effectiveness and meet targets
• Partner with Sales, Marketing, and Operations to ensure alignment of financial goals, strategies, and resources
• Oversee revenue forecasting and margin management, working with cross-functional teams to optimize product, channel, and customer profitability
• Build financial models and conduct scenario analysis to evaluate the impact of sales strategies, pricing decisions, and market opportunities
• Oversee and control sales-related expenses, ensuring budgets are adhered to and cost-efficiency is maintained
• Mentor and develop a high-performing sales finance team, providing guidance on financial reporting, analysis, and process improvement

Experience Requirements:  

• At least 7-10 years of experience in finance or accounting, with a focus on sales finance, revenue forecasting, and financial analysis
• Bachelor's degree in Finance, Accounting, Business Administration, or related field. MBA or advanced finance certification (CFA, CPA, etc.) preferred
• Proven experience leading and mentoring teams, with a track record of developing high-performing finance professionals
• Strong background in sales forecasting, pricing strategy, and profitability analysis, with the ability to drive strategic financial decisions
• Experience designing and managing sales incentive programs, as well as building and analyzing financial models for sales-related initiatives
• Strong knowledge of sales management systems, ERP software, and data analytics tools (e.g., SAP, Oracle, Excel, Power BI) for financial reporting and forecasting

Essential Competencies:  

• Demonstrated ability to collaborate effectively with Sales, Marketing, Operations, and senior leadership to align financial goals and strategies
• Expertise in analyzing sales performance data, preparing executive-level reports, and providing actionable insights to improve sales outcomes
• In-depth knowledge of revenue forecasting, margin management, and financial controls, with a focus on optimizing profitability across products and channels
• Exceptional analytical and problem-solving skills with the ability to think strategically, assess risks, and drive improvements in financial performance

What We Offer:     

• Onsite work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners and leadership    
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.  
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication  
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options and more  
• Paid time off, including sick days & holidays to support work-life balance  

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.