Manager, Digital Experience & Performance

Manager, Digital Experience & Performance 

Who are we, and what do we do?      

Edible Brands® is an innovative, Atlanta-based company that acquires, develops, and manages a world-class portfolio of consumer and service brands. From our flagship brand, Edible Arrangements®, to the diverse portfolio under our umbrella—including Rōti Modern Mediterranean®, edible.com®, edibles.com™, freshfruit.com™, and BerryDirect®—we’ve revolutionized the way people experience food.   

By combining exceptional products with cutting-edge e-commerce platforms, proprietary software, and a robust supply chain, we create memorable and accessible experiences for customers across the globe. As a dynamic, forward-thinking company, we are constantly evolving to deliver high-quality, innovative solutions that resonate with our customers and franchisees worldwide.  

Purpose:   

As Edible Brands® continues to expand our portfolio, we're searching for a visionary digital leader to spearhead innovation and optimization across our flagship brand, Edible Arrangements, and an expanding portfolio of consumer brands 

By working with the Director, eCommerce, and Business Unit leaders, you’ll lead the implementation of new digital experiences ranging from coordinating the efforts of UX designers and developers to launch new website pages, bringing to life subscription offerings in partnership with product and development counterparts, and identifying and leading the implementation of new delivery method opportunities.    

This is a high-visibility role built for a self-starter who has a strong communication skillset and leads by influence.   

Location: This position will work onsite out of our Corporate Office in Sandy Springs, GA, Monday-Thursday, with work-from-home flexibility on Fridays.
  

Responsibilities:   

• Ideate and recommend digital strategies and tactics to drive conversion, customer engagement, and profit for respective categories on-site.
• Work collaboratively and cross-functionally with our technical and UX/UX teams to launch digital experience enhancements.
• Execute online merchandising efforts such as product categorization, search strategies, and optimization of product content. 
• Launch and strategize digital content such as homepage and category page assets within a content management system.
• Work collaboratively with marketing to merchandising and message the site experience according to seasonality, product launches, marketing campaigns, and other key selling messages
• Actively analyze the business to provide meaningful insights into performance, assessing category, customer, and shopping behavior through the digital channel
• Maintain correct product assortment and adjust daily/weekly
• Monitor and conduct site audits for accuracy
• Analyze data daily to optimize the customer experience and make suggestions/take action to improve the conversion rate
• Serve as the eCommerce subject matter expert (SME) and go-to person for cross-functional teams, providing insights and recommendations on initiatives to meet business goals  

Experience Requirements:  

• 3-5 years of D2C eCommerce experience
• Hands-on experience with digital analytics tools (Google Analytics, Shopify Analytics, Adobe Analytics, etc.)
• Bachelor's degree in business administration, Marketing, or a relevant area

Key Competencies:   

• Ability to effectively manage through and deliver upon competing priorities, demonstrating change agility
• Exceptional communication, prioritizing, collaboration, and problem-solving skills
• Ability to be a team player and to foster a commitment to teamwork among other associates
• Strong ability to connect dots from issue to resolution, both directly and indirectly, and then make recommendations
• Excellent communication, presentation, and problem-solving skills
• Ability to work in a cross-functional environment
• Strong problem-solving skills and willingness to roll up your sleeves
• Enthusiastic, high energy, detail-oriented, and able to manage multiple tasks

What We Offer:   

• On-site work environment with work-from-home flexibility, fostering collaboration and relationship building with peers, cross-functional partners, and leadership    
• The stability and resources of an industry-leading company successfully operating for 25 years, with the agility and innovation of a startup, allowing you to make a significant impact and shape our future.  
• Growth & Development – Each team member has a visible and immediate impact on the business, offering abundant opportunities for personal and professional growth as we scale in size and sophistication  
• Opportunity to be a part of Edible’s ‘Life at Edible’ Employee Resource Group, an inclusive team dedicated to fostering positive experiences for all, focused on connectedness to each other, to the company, and to the community
• Healthcare plans that include health/dental/vision insurance, 401K Plan, company-paid life insurance and short-term disability, flexible spending account options, and more  

• Paid time off, including sick days & holidays to support work-life balance  

We are proud to be an EEO/AA employer. Applicants for employment are considered without regard to race, creed, color, religion, sex, sexual orientation, marital status, national origin, age, and disability, status as a veteran, Vietnam Era Veteran, or being a member of the Reserves or National Guard.