What are the responsibilities and job description for the Marketing Coordinator position at Edmond's Honor?
Role Overview :
We are seeking an enthusiastic and driven Marketing Coordinator for an emerging whiskey brand, Edmond’s Honor. The Marketing Coordinator will play a key role in supporting marketing programs and creating collateral. The ideal candidate will possess a creative mindset, encouraging others to think bigger and work cross-functionally with internal stakeholders and external agencies to produce best-in-class results.
Key Responsibilities :
- Daily trafficking, monitoring and coordinating of all projects / requests while prioritizing and manage deadlines.
- Build events calendar, seeking out grassroots opportunities to put Edmond’s Honor in front of the target audience and the Spirits industry in relevant markets.
- Plan and execute online brand initiatives in accordance with the brand plans- Including development of plans and strategy with the team.
- Oversee online and activation agencies, ensuring all KPIs are met within scope and key milestone date.
- Keep track of POS inventory across sampling teams to ensure all sampling kits are stocked. Ensuring appropriate collateral and materials are available in all markets.
- Leverage events to grow Edmond’s Honor’s database growing user analytics and forge meaningful connections.
- Develop / implement CRM content for newsletters, original content, and email subscriber list / community management, SEO / AEO, email and content marketing.
- Conduct market research to identify trends, segment and target ideal customer profiles, articulate competitive advantage, and potential growth opportunities.
- Manage running list of key tactical programming partners (Photogs, Videos, Models, Local Promoters, DJs Artist, Mixologists, and Chefs)
- Lead generation through customer segmentation, targeted outreach & acquisition efforts, in-person & virtual events, partnerships, and content distribution.
- Utilize data analytics and insights to measure and track campaign performance, identify areas for improvement, and make data-driven recommendations.
- Weekly and Monthly reporting tracking and recapping of activations as planned.
- Work with the social media agency to build and execute a CRM & content strategy that drives engagement, while working to grow our reach and followers organically and through community outreach.
- Ensure creative materials are on brand and relevant to the communities we serve.
- Deliver reporting bi-weekly. Requires ability to understand analytics and harvest insights.
Professional Experience / Qualifications :
OUR VALUES serve as our guiding principles :
Entrepreneurial Mindset ▪ Operational Excellence ▪ Radical Creativity & Innovation ▪ Transparency ▪Respect & Collaboration ▪ Passion & Celebration
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws
