Deputy Director of Social Media

About the Role

The Deputy Director of Social Media will be responsible for managing all social media of the organization, with a focus on strong content, engaging creators, and utilizing our social channels to achieve our organizing and power building goals. They will supervise a Senior Social Media Strategist and Graphic Designer, while working closely with the Director of Digital and Data and other team members focused on external communications.

They must have the ability to synthesize strategic objectives and then operationalize them into tactical outputs and a capability to manage many different priorities, laser-focused on what will drive the most action and impact from our social channels.

The ideal candidate will bring excellent communication skills, creative thinking, writing, problem solving skills, a commitment to the organization’s mission and values, management experience, strong interpersonal skills, and a never-ending desire for learning.

Location : Washington, DC or Remote

Reports To : Director of Digital and Data

Responsible for Managing : Senior Social Media Strategist, Graphic Design Manager

Details : Full Time, Exempt, Non-Union

Salary Range : $83,000 - $115,000

Responsibilities (What You Do) :

• Manage all elements of our social media program; Ensure that content produced aligns with each platform’s best practices, meets Reproductive Freedom for All’s messaging standards, promotes accessibility, and is reflective of our values of diversity and inclusion;
• Review posts, provide constructive feedback, and offer guidance on improving engagement;
• Collaborate with senior leadership to develop intermediate and long-term plans for how to best use social media to achieve our northstar goals (growing our membership, particularly with young people, people of color, and mobilizing social media followers to take action), encompassing all social accounts the organization manages;
• Educate, strategize, and manage-up with senior leadership, as necessary, to guide the organization towards the most effective social strategy possible;
• Provide best practice insights to guide platform by platform strategies, breaking down audiences, asks, content types, and performance metrics;
• Develop and execute crisis communication plans to mitigate potential social media crises, ensuring rapid and appropriate responses that are inclusive of our organizational values–specifically our values of excellence, equity, and inclusion.
• Collaborate with the Equity, Culture and Talent, Organizing, Communications, Political, Government Relations, and Campaigns and Advocacy teams to ensure our online presence reflects our internal goals and priorities;
• Manage social media staff and Graphic Designer who are responsible for the day-to-day operations of our social channels and all Reproductive Freedom for All collateral;
• Manage the organization’s growing engagement with online creators / influencers and other similar initiatives and ensure diversity and equity in these partnerships;
• Develop, supervise, and perform ongoing management of systems, processes, tools, and reporting of social media channels and initiatives to ensure excellence and equity;
• Provide timely and accurate reporting on social media performance, implementing reporting tools and processes that showcase the impact of Reproductive Freedom for All’s social programs relative to national goals and KPIs set;
• Engage with external vendors and consultants to ensure timely delivery of contracted products and services.

Qualifications (What You Bring) :

Nice-to-haves (or excited-to-learns) :

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Salary : $83,000 - $115,000