Sales and Marketing Manager

Sales & Marketing Manager

Location: Remote or Boston-based

Cultural Care Au Pair is looking for a dynamic, growth-minded Sales & Marketing Manager to grow our host family base while equipping and inspiring a team of Local Childcare Consultants (LCCs) to do the same.

In this role, you’ll be responsible for growing new sales in your region while also driving localized marketing efforts that boost visibility and generate leads. You’ll lead your team of LCCs by providing impactful coaching, campaign ideas, and community engagement strategies. You’ll collaborate across teams to align on messaging, optimize performance, and continuously test new ways to reach prospective families. This role reports to the Director of Sales.

If you’re someone who thrives at the intersection of sales and marketing, loves leading others, and is inspired by our mission of creating global families that change the world—you may be the perfect fit.

Key Responsibilities

Drive Regional Sales Growth

• Own and execute the regional sales and local marketing strategy, identifying opportunities to generate leads, convert families, and expand our host family community.
• Set and monitor sales goals for your region and individual LCCs.
• Use data to uncover opportunities and refine your team’s approach to drive conversions and build urgency throughout the funnel.

Lead Regional Marketing Strategy

• Develop and support local marketing initiatives that align with national brand goals but reflect the unique needs of your region.
• Partner with LCCs to execute in-market campaigns, events, and digital outreach that drive awareness and generate leads.
• Identify and test new marketing tactics—whether grassroots, digital, or community-based—that can be scaled across the organization.
• Align with national marketing to amplify key campaigns, refine messaging, and share feedback from the field.

Coach & Develop LCCs

• Provide hands-on coaching, mentorship, and skill-building to help LCCs thrive in both sales and community-building.
• Offer 1:1 support as well as lead group trainings focused on messaging, lead follow-up, referral growth, and objection-handling.
• Promote a culture of accountability, innovation, and collaboration within your team.

What You Bring

• 5 years of sales, marketing, or business development experience
• Strong business acumen with the ability to interpret data and adjust strategies accordingly
• Creativity and a willingness to test and learn
• Strong communication, presentation, and organizational skills
• Ability to work some evenings and weekends as needed
• Travel ~1x/month for events, trainings, or in-market support

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

• Commitment to professional growth: robust monthly calendar of trainings and workshops
• Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
• Exciting business travel opportunities
• 25% company match on your 401(k) contributions
• Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
• Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
• Access to fertility care and family-building support
• Wellness benefits including a yearly fitness reimbursement
• Frequent social and learning events, including access to our employee-run resource groups
• Robust Employee Assistance Program
• Tenure-based sabbatical eligibility
• EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
• Discounts at local venues and businesses

Compensation range is $55,000 - 70,000 plus bonus potential.

About Cultural Care Au Pair

At Cultural Care Au Pair, we believe that cultural exchange has the power to make the world a more welcoming, understanding, and open place. As the largest and most experienced au pair organization in the world, we build global families by bringing together international visitors with American hosts—providing meaningful childcare for families, an unforgettable year in America for au pairs, and a culturally enriching experience for all. If you’re ready to expand your own horizons we invite you to be a part of our global team of problem-solvers, relationship-builders, and innovators. Join us as we continue to bring the world a little bit closer together, one family at a time.

Cultural Care Au Pair is associated with EF Education First, the world leader in international education. At EF we believe that the world is better when people try to understand one another. Since 1965, we have brought millions of people to see new places, experience new cultures, and learn new things about the world and themselves. Our culturally immersive education programs—focused on language, travel, cultural exchange, and academics—create students of the world, and turn dreams into international opportunities.

An equal opportunity employer, Cultural Care Au Pair is committed to inclusion and belonging across race, ethnicity, gender identity/expression, sexual orientation, age, religion, ability, parental status, experience and everything else that makes you, well…you.