Lead Marketing Strategist

Location : Chicago, IL

Job Description :

• Collaborates with cross-functional teams, including communications, design, media, social media, web, annual giving, and alumni volunteer engagement, to develop and execute integrated marketing strategies that align with organizational goals and engage target audiences effectively.
• Leads the creation and execution of comprehensive marketing plans for various initiatives, ensuring strategies are aligned with desired outcomes and the target audience's preferences, while adapting to industry trends and best practices.
• Maintains a deep understanding of brand marketing, marketing channels, and audience behavior, continuously researching and applying the latest trends to improve campaigns and drive measurable results.
• Monitors the competitive landscape and industry developments to identify new opportunities, adjusting marketing strategies as needed to advance the University's objectives and enhance its competitive position.
• Partners with internal teams and external agencies to evaluate campaign performance, utilizing data and analytics to measure success, identify areas for improvement, and make recommendations for future marketing initiatives.
• Coordinates and aligns marketing strategies across multiple projects and teams, ensuring that goals, deadlines, and resources are effectively managed to maximize impact and meet organizational objectives.
• Oversees the development and execution of strategic marketing plans for specific departments or functional areas, including market research, data collection, target market definition, project timelines, and content creation.
• Manages relationships with key internal and external stakeholders, including vendors and University leadership, providing expertise in curating marketing plans and ensuring their successful execution across various initiatives, events, and programs.
• Provides mentorship and guidance to junior marketing staff, fostering professional development and ensuring the team works efficiently to execute marketing strategies while also recommending process improvements to enhance operations.
• Leads ad-hoc projects from inception to completion, developing marketing recommendations, presenting findings to senior leadership, and ensuring alignment with broader organizational goals while responding to stakeholder requests and inquiries as needed.
• Seeks opportunities for professional development that will enhance job performance including attending webinars, seminars, building networks within the University and with colleagues at peer institutions.
• Develops one or more of the following marketing functions : marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external websites.
• May participate in developing new products and services and determining new markets. Acts as a resource for and trains lower level marketing staff. May attend trade shows as needed.
• May assist managing relationships with external sales agencies.
• Performs other related work as needed.

Preferred Qualifications

Education :

Experience :

Technical Skills or Knowledge :

Preferred Competencies

Working Conditions

Application Documents

The University of Chicago is an Affirmative Action / Equal Opportunity / Disabled / Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

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