What are the responsibilities and job description for the Marketing Strategist Job at Effie Worldwide, Inc. in Minneapolis position at Effie Worldwide, Inc.?
Summary of Position :
The Marketing Strategist is a part of the Marketing and Communications team and is a key member of Account Services, responsible for managing a variety of reputation marketing projects and managing the marketing vendor program, including consulting with University units on vendors that meet UR’s brand standards and marketing goals. This role will report to the University Relations Account Services Director. This is a remote position.
Please note, we are not offering H-1B or Green Card sponsorship for this position.
Job Duties
Marketing Project Management 55%
- Works with collaborators and clients to gather and document project requirements for a wide variety of marketing projects, such as paid advertising, annual reputation marketing campaigns and unit-specific marketing programs.
- Provides strategic direction to ensure approach and resource recommendations meet project and client needs.
- Determines appropriate channels to fulfill a business need or address a challenge.
- Communicates project progress with UR team leaders; captures feedback and approvals.
- Identifies and resolves barriers to meeting project objectives.
- Leads project process in a project management system, providing status reports through the project lifecycle.
- Works across UR teams, e.g., SEO, social media, creative, to ensure expertise is applied to achieve project goals.
- Collaborates with the Measurement & Analytics team to establish and promote measurement principles for all projects; provides subject matter expertise for analyses and reports.
- Establishes strong working relationships and regular contact with University communicators and external entities.
Vendor Management Support 30%
Professional Development 10%
Other Duties as Assigned 5%
Required :
Preferred :
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