Senior Digital Marketing Lead

Location : Illinois : Chicago

Job Description :

• Manages Institute website and oversees management of Institute affiliated websites; works in collaboration with external consultants on website development and project management.
• Manages multiple Institute social media accounts, including LinkedIn, X, Instagram; oversees management of Institute affiliated social media accounts.
• Creates and maintains a content calendar; recommends, designs, and executes various social media campaigns, including paid advertising, to support report releases, Institute programming, event registrations, audience development, awareness and engagement, and other activities.
• Manages and deploys Institute email marketing campaigns and newsletters related to specific programs, events, and other projects; maintains email marketing lists and forms.
• Provides training, support, and guidance to other communications staff members on website, social media, and email marketing projects; ensuring consistency in presentation, brand voice, and objectives.
• Oversees transition of email marketing platforms, ensuring brand consistency, audience segmentation, and development of new email marketing strategies.
• Monitors performance and key metrics to continuously improve messaging, engagement, and targeting to improve outcomes, such as growing Institute email marketing lists, website pageviews, social media following, etc.
• Proposes and develops new strategies for the Institute’s storytelling, including innovative ways to create and promote content, infographics, and other thought leadership across digital channels.
• Manages digital publicity surrounding Institute events and general programming, including webinars.
• Manages upkeep of digital technologies, software, and platform subscriptions for Institute digital marketing needs.
• Monitors the online presence (websites and social media) of Institute affiliated initiatives, associated schools and centers, as well as the University of Chicago's news and events pages, for climate-related updates that would be appropriate for cross-promotion; coordinates with other campus communicators to cross-promote Institute content.
• Accomplishes assigned duties through two or more of the following : written communications; visual / graphic media, which may include Web site development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills.
• Develops, plans, and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view.
• Makes contributions to the media interface, including writing press releases, planning and organizing media coverage for major events, and crafting responses to sensitive or controversial issues.
• Performs other related work as needed.

Preferred Qualifications

Education :

Experience :

Technical Skills or Knowledge :

Preferred Competencies

Working Conditions

Application Documents

The University of Chicago is an Affirmative Action / Equal Opportunity / Disabled / Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

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