What are the responsibilities and job description for the Marketing Manager position at Effie Worldwide?
Director of Marketing and Communications : The Chicago Academy for the ArtsThe Chicago Academy for the Arts ( www.chicagoacademyforthearts.org ), one of the nation’s four independent visual and performing arts high schools, seeks a Marketing Manager for immediate appointment.The Academy’s educational model is co-curricular : students engage in rigorous academic classes for five hours each day before being immersed in 3-5 hours of professional-level training in dance, filmmaking, animation, writing, music, musical theatre, theatre, or visual arts.The Marketing Manager (MM) develops and executes strategies to directly support and impact admissions and fundraising efforts, raise the school’s visibility and advance its brand in general, and to create clear, compelling messaging to the school’s various constituencies.The MM develops the strategy for (and coordinates) all branding, advertising, marketing, and publicity. Additionally, the MM is directly responsible for online content (including social media), and from time to time will participate in the production of school publications, promotional materials, merchandise, signage, and everything else encompassing the school’s branding.The MM reports to the Director of Enrollment Management and the Director of Development, and will collaborate from time to time with a full-time communications and design associate.Specific Responsibilities Develop and execute short- and long-term strategies that advance The Academy’s mission and brand, including leading major branding / rebranding initiativesIn close collaboration with the Director of Enrollment Management, design and execute strategies to increase applications and sustain prospective student and family interestIn close collaboration with the Director of Development, design and execute strategies to capitalize on increased visibility and clear branding to drive increased contributed revenueEnsure that the school’s digital presence (website, social media, email campaigns, etc) sets the standard for independent schools and similarly sized arts organizations, by creating and executing high-level strategies and producing best-in-class contentCreate strategies and coordinate all activities with any publicity efforts and local and national mediaAdvise on the marketing budget in order to maximize the effectiveness of all activities, from social media ad buysParticipate actively in the work and success of the senior leadership team and provide support for school events and administrative jobs as requestedExperience and Qualifications The ideal candidate will have : A degree in a field related to marketing and communications, and a deep knowledge of the principles of the field, from data analysis to the psychology of influenceThree years experience in marketing and communications, preferably in an independent school or arts organizationDemonstrated success developing and executing branding, marketing, and communications strategies with clear, measurable resultsA portfolio demonstrating virtuosic design, digital production, writing, and editing skillsExperience with Squarespace; Salesforce and related apps; Adobe Creative Suite; and Google Ads and Facebook Ads. (HTML, Java, and CSS is a plus.)Familiarity with the arts in generalDemonstrated success managing multiple projects with shifting priorities and competing deadlines, including developing, monitoring, and adhering to budgets and production schedulesAbility to work both independently, as a supervisor, and within an interdependent, team-oriented environmentThe budgeted salary for this position is $50,000. This position is an extraordinary opportunity for an ambitious professional to play a major role in a school that routinely transforms the lives of its students. Simply put : this work matters.Interested candidates should submit a cover letter, resume, and portfolio to Jason Patera, Head of School.The Chicago Academy for the Arts is an equal opportunity employer committed to building a culturally diverse faculty and staff and maintaining an inclusive community. All qualified applicants — regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law — are strongly encouraged to apply.#J-18808-Ljbffr
Salary : $50,000