Digital Category Manager

Are you curious about solving complex business challenges for a leading convenience retailer?  Do you have a passion for cross functional collaboration?  Then you may be the perfect addition to our team! 

EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500 locations across the United States employing over 18,000 team members.  You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.

What We Offer:

• Competitive Wages
• Work today, get paid tomorrow through our earned wage access program*
• Paid Time Off
• Medical/Health/Dental Coverage
• 401K with Company Match
• Team Member Discounts
• Tuition Reimbursement
• Employee Assistance Program
• Health Savings Account
• Company Spirit Days
• Employee recognition and awards
• And much more!

Position Summary:

The Digital Category Manager's primary responsibility is to drive the financial performance of the loyalty program by identifying, anticipating, and addressing customer needs in a digital-first, efficient, and profitable manner. This is achieved through proactive management of digital marketing elements (e.g., product offerings, pricing strategies, personalized promotions, and distribution channels), all while adhering to category management best practices.

Key objectives include optimizing digital loyalty program engagement, increasing personalized offers, maximizing digital couponing, enhancing profit margins, and achieving other performance metrics that contribute to overall business success.

The role involves collaborating closely with external partners, including digital vendors, to drive business growth. Additionally, the Digital Category Manager works cross-functionally with teams such as Technology, Merchandising, FP&A, and Operations to ensure seamless execution and alignment across the business.

Responsibilities:

1.       Collaborate with CPG vendors and the fuel team to create compelling offers that align with business objectives and resonate with loyalty members

2.       Analyze loyalty performance by category to identify opportunities, and risks, using insights to inform program enhancements and promotional offers.

3.       Prepare detailed performance report and present actionable insights to senior management weekly.

4.       Partner with category teams to strengthen relationships with CPG vendors to negotiate funding, promotions, sweepstakes and exclusive loyalty offers.

5.       Own a 12-month promotional calendar that includes fuel and merchandise offers. Measure, refine and optimize the calendar ensuring financial plans are exceeded.

6.       Enhance the customer experience with modern technology such as personalized rewards and offers.

7.       Continuously monitor loyalty performance metrics (e.g., sales, margin, take rates) and implement real-time improvement initiatives.

8.       Partner with CRM and loyalty teams to develop and execute campaigns that support category growth and customer retention.

9.       Stay informed on loyalty trends, customer preferences, and emerging technologies to maintain a competitive edge in loyalty.

10.    Partner with social and delivery partnerships to strength the overall digital commerce ecosystems at EG America.

11.    Proactive financial management, including reviewing profit/margin reports, and sales reports, compared to budget to ensure strong performance and trends, making recommendations for any necessary course correction to address gaps

Working Relationships:

INTERNAL: Within Marketing: Advertising Team, Category Management Team, POS/Price Book Team; Within Store Support Center: IT Department, Legal Department, Finance Team; Retail Operations Team: Retail Vice President’s, Regional Manager’s, District Manager’s, Store Managers                                                                                                                                                                                    EXTERNAL: Direct Vendors

Minimum Education:

Bachelor’s degree in Business Administration, Engineering, Economics or a related field

Preferred Education:

Bachelor’s degree in Business Administration, Engineering, Economics or a related field; MBA preferred.

Minimum Experience:

5 years of experience in category management, and 3 years in loyalty program management within retail or e-commerce.

Preferred Experience:

• Strong analytical skills with a proven ability to interpret data and drive strategic decisions.
• Experience integrating loyalty initiatives into digital channels such as mobile apps, e-commerce platforms, and in-store experiences.
• Proven track record of creating and executing successful loyalty campaigns, including limited-time offers and category-specific promotions.
• Proficiency in CRM platforms and loyalty program management
• Proven ability to analyze customer behavior, transaction data, and market trends to inform decision-making.
• Excellent project management and communication skills

Licenses/Certifications: N/A

Soft Skills/Competencies:

• Excellent oral and written communication skills
• Proficient in Microsoft Office Suite
• Highly analytical
• Strong drive and initiative
• Proven success in negotiation
• Strong interpersonal, written and verbal communication skills
• Collaborative and strong team player
• High level of self-motivation and integrity

Other Requirements:

Travel: 10% travel required

Hours & Conditions: Monday – Friday, 8 hour days in office

Physical Requirements: Minimal physical effort required, sitting / standing at computer for long periods of time.  Ability to maneuver and lift up to 10 lbs.

At EG America, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.