What are the responsibilities and job description for the Senior Advertising Executive position at EG America LLC?
Are you curious about solving complex business challenges for a leading convenience retailer? Do you have a passion for cross functional collaboration? Then you may be the perfect addition to our team!
EG America is one of the fastest-growing convenience store retailers in the United States, committed to becoming America’s #1 ‘one-stop’ destination. The business has an established pedigree of delivering excellent fuel, grocery and merchandise, and food service. Headquartered in Westborough, Massachusetts, our Company has grown to over 1,500 locations across the United States employing over 18,000 team members. You can find us operating under the following store banners: Certified Oil, Cumberland Farms, Fastrac, Kwik Shop, Loaf N Jug, Minit Mart, Sprint Food Stores, Tom Thumb, Turkey Hill, and Quik Stop. Our headquarters in Westborough, MA is home to our Store Support Center, Company Warehouse, and Culinary Center.
What We Offer:
- Competitive Wages
- Work today, get paid tomorrow through our earned wage access program*
- Paid Time Off
- Medical/Health/Dental Coverage
- 401K with Company Match
- Team Member Discounts
- Tuition Reimbursement
- Employee Assistance Program
- Health Savings Account
- Company Spirit Days
- Employee recognition and awards
- And much more!
Position Summary:
EG America is seeking a dynamic and experienced leader to grow our Retail Media Network (RMN) program. Reporting to the SVP of Marketing, the successful candidate will be instrumental in driving revenue, building strong client relationships, and executing innovative strategies to position EG America as a leading player in the retail media landscape. This role requires a strategic thinker with a strong focus on cross-functional collaboration and relationship-building.
The retail media space is growing rapidly, and this is your opportunity to join a high-visibility team with aggressive growth goals. You can expect the pace and urgency of a startup eager to help our customers and suppliers, but with the backing of a global company.
Responsibilities:
1. Sales Strategy: Develop sales strategy for a comprehensive RMN, including identifying key growth opportunities, setting performance targets, and identifying tools or resource support. Understand our client's businesses and develop custom solutions to meet their needs.
2. Client Partnerships: Identify, build and maintain strong relationships with key advertisers, agencies, and internal stakeholders to drive revenue and foster long-term partnerships within the food and beverage space.
3. Campaign Management: Partner with agency to oversee the planning, execution, and optimization of RMN campaigns, ensuring maximum ROI for clients.
4. Data & Analytics: Leverage data and analytics to identify trends, measure campaign performance, and make data-driven decisions to improve results.
5. Innovation: Stay abreast of industry trends and emerging technologies to identify opportunities for innovation and differentiation.
6. Cross-Functional Collaboration: Work closely with marketing, sales, finance, and other teams to ensure alignment and achieve business objectives.
7. Sales Leadership: Over time, build and lead a team of sales professionals, providing coaching, mentoring, and guidance to achieve sales goals. Provide industry thought-leadership and evangelize EGA’s RMN with existing and prospective clients and at targeted events, conferences and media opportunities
Working Relationships: Category Management, IT, Advertising, Marketing and Brands.
Minimum Education:
Bachelor's degree in Marketing, Business, or a related field.
Preferred Education:
Master's degree is a plus.
Minimum Experience:
7 years of experience in digital advertising, media sales, or a related field.
Preferred Experience:
- Sales Experience: Proven track record in leading and managing high-performing sales teams.
- CPG Experience: Snacking, or small format food and beverage client partnership experience.
- Advertising Expertise: Deep understanding of the retail media landscape, including ad formats, targeting capabilities, and measurement metrics. Experience with digital advertising platforms and tools a plus.
- Industry Knowledge: Familiarity with the retail and/or convenience store industry is a plus.
Licenses/Certifications:
Soft Skills:
- Analytical Skills: Data-driven with the ability to interpret data to drive insights and decision-making.
- Communication Skills: Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.
- Relationship-building: Strong leadership and interpersonal skills, with the ability to build and maintain strong relationships.
Other Requirements:
Travel: 25% or less
Hours & Conditions: Monday – Friday, 8-hour day in office setting
Physical Requirements: Minimal physical effort required, sitting / standing at computer for long periods of time. Ability to maneuver and lift up to 10 lbs.
At EG America, it’s important that our employees reflect the world we live in and the communities we serve. We celebrate our differences, so your unique background and skillset could bring a wonderful new perspective to our team. If you have a passion for delivering exceptional results, thrive in a fast-paced corporate environment, and bring experience in business management or related areas, we'd love to meet you - even if you don't meet every single requirement.
