What are the responsibilities and job description for the Digital Marketing Coordinator position at Egis Group?
Company Description
Egis U.S. is a leading provider of engineering, construction and technical services for public agencies and private sector companies around the United States. The Company offers a broad range of planning, engineering design, environmental, construction observation, program and construction management and a wide range of specialized technical services for the U.S. federal government, state and local government agencies. We provide services for transportation, bridges, site development, environmental services, water/wastewater engineering and right of way engineering and services.
Job Description
THIS OPPORTUNITY:
As a digital marketing specialist, you will build a digital marketing strategy designed to build the firm’s brand and reputation as an employer of choice with prospective and current employees and a national engineering leader with current and prospective clients. You will use your analytical and planning skills to create content-drive communication strategies and robust campaign analytics for all marketing platforms and channels. You will take responsibility for setting platform-specific strategies with SMART goals and tangible results. This person should have great communication skills to collaborate with other marketing department staff, technical department leads, and business development staff.
JOB DUTIES AND RESPONSIBILITIES:
- Develop and produce compelling digital content to support marketing and communication strategies
- Collaborate effectively with subject matter experts and marketing communications colleagues in North America and globally to ensure content accuracy and relevance
- Contribute to the development and execution of campaign content, including paid social and Google campaigns
- Utilize SEO best practices to enhance content visibility and performance
- Demonstrate strong storytelling abilities to convey our brand narrative and key messages effectively
- Conduct thorough research, including interviewing and sourcing materials, and ensure proper citation and organization of reference materials
- Manage multiple projects simultaneously, setting priorities within a deadline-driven environment
- Work autonomously while contributing to a team-oriented atmosphere to achieve common goals and objectives
- Communicate and collaborate effectively with all levels of the organization, including senior management
- Proofread and edit technical and marketing content to ensure high quality and accuracy
- Ability to manage HubSpot
- Update and maintain our Google Business profiles and ads for North America
- Media monitoring in our industry
Qualifications
MINIMUM REQUIREMENTS AND QUALIFICATIONS:
- Bachelor’s degree in a relevant field required
- 3 years of experience in digital marketing with demonstrated experience executing organic social media campaigns
- 1-2 years of experience in the A/E/C industry
- Google Certified
- Working knowledge of current marketing tools, including but not limited to SEO, landing page and capture tools, Adobe Creative suite, CRM marketing, social media management, and sites
DESIRED PERFORMANCE TRAITS:
- Affinity for learning new technology, processes, and business systems desirable
- Critical thinking skills to identify and communicate goals and deliver written action plans
- Ability to report on outcomes and identify corrective measures
- Organized for efficiency, motivated for achievement, action-oriented for success
Additional Information
WHY JOIN EGIS?
- Opportunity to participate in a full range of employee benefits including, health, dental, vision, disability, and life insurance beginning the first day of the month following the first 30 days of continuous employment.
- 401(k) plan beginning the first day of the month following 90 days of continuous employment with 4% company match.
- Gracious Paid Time Off (PTO) package with increased accrual rates with tenure, along with 9 paid holidays.
- Competitive wages and potential bonus opportunities offered.
- Flexible schedules and potential hybrid schedules offered.
- Paid parental leave offered beginning the first day of the month following the first 30 days of continuous employment.
- Educational assistance / Tuition Reimbursement.
An affirmative action participant EOE M/F/D/V/SO
