Social Media & Content Specialist

About the Role

As the Social Media & Content Specialist will be responsible for managing and growing EHPlabs' presence across Instagram, TikTok, Snapchat, and YouTube. Reporting to our Marketing Manager for North America, and working closely with our Global Director of Marketing, this role requires a creative and trend-savvy individual who can produce high-quality, engaging content that resonates with our audience.

The ideal candidate has a passion for social media, a deep understanding of platform-specific content strategies, and the ability to drive engagement through compelling storytelling and community interaction. You’ll play a key role in expanding our brand presence, building an engaged community, and aligning social media efforts with broader marketing initiatives.

Responsibilities

• Develop and produce high-quality, platform-specific content, including short-form videos, user-generated content (UGC), and trend-driven content
• Actively engage with the online community, responding to comments, messages, and fostering brand-consumer relationships
• Monitor social media trends, emerging platforms, and best practices to implement innovative content strategies that drive brand awareness and audience growth
• Work closely with the broader marketing team to align social content with campaigns, product launches, and brand initiatives
• Track content performance metrics, analyze engagement trends, and optimize content based on data insights.
• Assist with the day-to-day creation, strategy, optimization, and distribution of various types of content that resonate with relevant consumers
• Identify opportunities for content and craft compelling narratives for TikTok, Instagram reels, events, and sampling at various locations
• Collaborate with the wider marketing team on monthly and weekly priorities, content, events, sampling and retailer visits
• Work closely with the US Marketing team on content briefs to execute based on company priorities and objectives
• Monitor local retailers’ social posts tied to local market activity
• Prepare regular monthly recaps of activity in the market
• Maintain open communication with their manager and Creative Producer on wins, needs, and hurdles.
• Ensure timely submission of content, projects, and reporting as discussed.
• Be the face of the brand on social media and at a market level. We want you to have fun!
• Work closely with cross-functional teams, including influencer team, brand marketing & social media, to ensure cohesive content strategies.
• Maintain a content production calendar, coordinating with internal and external stakeholders to ensure timely execution.

About You

• You bring 2-4 years of experience in content creation and social media management, preferably in the health, fitness, or lifestyle space.
• You have a proven track record of creating high-quality, engaging content that resonates with target audiences across various social media platforms.
• You have a strong understanding of Instagram, TikTok, and Snapchat trends, algorithms, and content best practices.
• You excel in creatively thinking and executing tasks promptly, delivering innovative solutions, and meeting project deadlines with precision.
• You exhibit exceptional abilities in creating compelling content and possess a vibrant personality that engages audiences effectively.
• You have an excellent ability to adapt to a fast-paced, dynamic environment while managing multiple content projects effectively.
• You have exceptional abilities to craft compelling visual narratives, edit engaging short-form videos, and drive audience interaction through creative storytelling.
• You are adept in aligning social media content with broader marketing campaigns, product launches, and brand initiatives.
• You’re proficient at using content creation tools such as Adobe Premiere Pro, CapCut, Canva, or similar software to produce high-quality digital assets.
• You have experience with influencer collaborations and partnerships
• You come with basic graphic design skills
• You are knowledgeable of paid social media strategies and boosting content

If you are a creative and driven marketing professional looking to make a significant impact in the sports and wellness space, we encourage you to apply and join our team at EHPlabs.

About EHPlabs

At EHPlabs we are about leading health and fitness through our ethos of ‘we rise by lifting others’. Our prefix 'EHP' stands for 'Empowered Human Potential' as we believe in empowering our community with the tools and vital information to make better-informed decisions leading to healthier, happier lifestyles.

Since our launch in 2012, we are proud to have positively impacted millions of people's lives through our industry-leading fitness supplements as well as our high-impact marketing through digital channels.

We are a team of passionate people who strive for continuous and never-ending improvement.

To learn more about us (and meet our Australian office dog Max), please visit our website: http://ehpholdings.com.

Benefits of Working for EHPlabs:

• Fun, supportive, and inclusive work culture
• Competitive compensation package
• 100% company-paid health, dental, vision, disability, and life insurance benefits
• 401k retirement matching – up to 4% dollar-for-dollar match to employee contributions
• Paid parental bonding leave and growing family bonus for any eligible employee as a gift for the birth or adoption of a child
• Fully paid 12-weeks maternity leave
• 10 paid national holidays & PTO that includes vacation and sick time
• Flexible working hours and remote work options
• 50% discount on EHPlabs supplements
• Occasional free company swag

Salary Range

$55-70k USD (DOE)

Recruiters, thanks for thinking of us. We have this one covered!