Digital Media Buyer

Who we are looking for:

The Digital Media Buyer is responsible for supporting the media team in creating, optimizing, and executing digital advertising campaigns that generate revenue while providing regular reporting to help improve marketing efforts.  This role involves managing media planning, buying, and optimization across various channels, including traditional and digital media.  Please note, this job is a hybrid role and requires days in the Chicago office.

What you’ll do:

• Oversee the end-to-end process of digital media planning and buying, managing complex campaigns encompassing Display, Native, Video, OTT/CTV, Streaming Audio, ensuring effective campaign execution and delivery.
• Assist with paid digital media campaign execution including, but not limited to, streaming video, streaming music and outdoor billboards.
• Ability to fully understand CTV/OTT reporting and implement key strategy changes to improve KPI performance.
• Comprehensive understanding of all digital CTV/OTT providers.
• Develop and implement media strategies aligned with the client's or agency's marketing objectives, ensuring the right message reaches the right audience through the most appropriate channels.
• Negotiate spot and national buys in the scatter marketplace and on an annual/quarterly basis.
• Performing various calculations to determine projected response levels, call volumes and audience delivery.
• Conferring with the other members of the media team to meet client marketing goals and objectives.
• Constructing post-buy analyses to determine actual delivery of the schedule - from both a Direct Response and Awareness basis.
• Inputting and maintaining daily/weekly schedules.
• Extensive client communication, presenting and reporting responsibilities on a weekly basis will be required.
• Handling billing discrepancies with vendors. 
• Develop media plans through CPP/CPM analysis, analysis of qualitative data and historical performance resulting in the development of planning flowcharts and recommendations.
• Develop, execute, and manage added value programs.
• Maintain client flowcharts with account team regarding media deliverables.
• Manage monthly billing (reporting and resolution) with accounting team.
• Conduct post analysis.
• Ongoing media planning and analysis of campaign results.

What you’ll need:

• 3 years of experience in media planning and buying, with a proven track record of successful campaigns.
• Knowledge of Nielsen data for local TV/radio/Cable.
• A passion and understanding of both data driven CTV/OTT advertising and the streaming marketplace.
• Working knowledge of Analytics/GA4, Hulu, Roku, Spotify, Pandora and other streaming platforms.
• Some analytical media planning and reporting preferred.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint).
• Strata and Core experience preferred.
• Willingness to learn new platforms, technologies, and attribution modeling.
• Ability to interact with upper-level management and clients.
• Solid writing and excellent presentation skills.
• Should be capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines.
• Be enthusiastic and display proactive thinking.
• Experience buying local markets and national media is preferred.