What are the responsibilities and job description for the VP Brand and Corporate Marketing position at Eightfold.ai?

Eightfold was founded with a vision to solve for employment in our society. For decades, the connection between individuals and opportunities has been based on who they are and their network's strength vs. their potential. Eightfold leverages artificial intelligence to transform how to think about skills and capabilities for individuals and how jobs and career decisions are made. Eightfold offers the industry’s first AI-powered Talent Intelligence Platform to transform how organizations plan, hire, develop and retain a diverse workforce, enabling individuals to transform their careers.

Is this the next step in your career Find out if you are the right candidate by reading through the complete overview below.

To date, Eightfold AI has received more than $410 million in funding and a valuation of over $2B from leading investors to further our mission of finding the right career for everyone in the world. If you are passionate about solving one of the most fundamental challenges of our society - employment, working on hard business problems, and being part of an amazing growth story - Eightfold is the place to be!

As the Vice President of Corporate Marketing at Eightfold, you will be instrumental in defining and executing our brand strategy, driving brand awareness, and ensuring a consistent brand experience across various functions including marketing, sales, customer, and product experiences.

Reporting directly to the Chief Marketing Officer (CMO), this role requires a blend of strategic acumen, creative vision, and leadership prowess to elevate Eightfold’s brand presence and market differentiation. Success in this role will be measured by your impact on share of voice, community growth, pipeline driven through corporate and strategic events, media coverage and timely delivery of internal creative projects.

Key Responsibilities :

Brand Strategy Development :

Develop and implement a compelling brand strategy that establishes and enhances Eightfold’s unique identity and market position.

Create and oversee brand positioning, messaging, and value propositions to align with the company’s strategic goals.

Stay updated with market trends, customer insights, and competitive strategies to evolve the brand strategy effectively.

Collaborate with the CMO to set brand goals, objectives, and key performance indicators (KPIs) to drive brand growth and differentiation.

Brand Expression and Consistency :

Manage internal designers and external agencies to create brand assets including visual identity, messaging, and content.

Ensure brand consistency and cohesion across all channels, touchpoints, and marketing activities.

Lead creative sessions and workshops to generate innovative concepts aligned with the brand strategy.

Partner with product management, sales, and customer experience teams to maintain brand alignment across the organization and ensure consistency across all prospect and customer touchpoints.

Cultivate a culture of creativity and brand advocacy within the company.

Brand Communication :

Develop and execute an integrated communications plan to enhance Eightfold’s brand identity and increase visibility among investors, press, analysts and our customers.

Create and manage brand-level awareness campaigns to drive the brand’s value proposition and drive awareness, engagement, and loyalty.

Guide content and communications teams in creating compelling narratives and content that resonate with target audiences.

Analyze and report on the performance of brand campaigns, using data insights to refine and optimize strategies.

Customer Advocacy :

Drive cross-functional advocacy efforts and innovation to support company goals.

Monitor and present on customer satisfaction, advocacy program performance, and areas of improvement to senior leadership.

Advocate for and drive improvements to customer onboarding, product usage, and overall customer experience based on customer insights.

Corporate Events :

Develop a strategy to grow participation and performance of Eightfold Cultivate and key strategic trade events.

Identify and pursue partnerships, collaborations, or sponsorships that enhance brand visibility and reputation.

Leadership and Management :

Build and lead a high-performing team of content, communications, creative, customer advocacy and event managers.

Provide mentorship, guidance, and development opportunities to team members.

Manage budgets and resources effectively, ensuring alignment with strategic goals and optimal resource utilization.

Requirements :

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; Master’s degree preferred.

15 years of experience in brand management, marketing, or related roles, with a focus on brand strategy and creative development.

Strong strategic thinking and analytical skills, with the ability to translate insights into actionable brand initiatives.

Excellent communication and presentation skills, capable of articulating complex ideas and influencing stakeholders.

Proven leadership experience with the ability to inspire and guide cross-functional teams.

Creative vision and a passion for innovation, with a history of successful brand campaigns.

Proficiency in marketing analytics and tools for measuring brand performance and ROI.

Experience in a fast-paced, dynamic startup environment, preferably within the enterprise SaaS software industry.

Prior experience in Artificial Intelligence is highly desirable.

We are a team of self-starters who excel in their fields. We believe in giving you responsibility, not a task. We want you to have ownership and pride in your work and see your work's positive impact on your colleagues, our customers, and the world. We believe in providing transparency and support so you can do the best work of your career.

Hybrid Work @ Eightfold : We embrace a hybrid work model that aims to boost collaboration, enhance our culture, and drive innovation through a blend of remote and in-person work. We are committed to creating a dynamic and flexible work environment that nurtures the collaborative spirit of our team. Starting February 1, 2024, employees residing near Santa Clara, California, or our Bangalore and Noida offices in India will return to the office twice a week.

Eightfold.ai provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability.

Experience our comprehensive benefits with family medical, vision and dental coverage, a competitive base salary, and eligibility for equity awards and discretionary bonuses or commissions.

The base salary ranges below are provided for pay transparency. Base pay is only one piece of our total compensation package as this role may be eligible for bonuses, and equity awards. Compensation varies depending on a number of factors including qualifications, skills, competencies, and experience. Zones are determined by location.

Zone A $212,240 - $339,870

Zone B $181,410 - $290,250

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Salary : $181,410 - $290,250

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